5 ways to convince your boss the company needs video
This past weekend, I had the good fortune to be the lead instructor in a video editing course for Ladies Learning Code and The Chic Geek. The class had all kinds of participants: people who were given the task of editing decades of family video, people who want to create simple videos for use at trade shows, and plenty of marketing professionals who recognize that video is now an essential tool for any business.
Even though the marketing department knows how video impacts a business, it can still be a tough sell to the boss.
Here are 5 arguments you can make to support your desire to add video to the marketing mix.
1. Increased Customer Conversions
The number one reason for using video in your content marketing plan? Video converts more customers. In the culture of view and review before you buy, seeing a product, service or team in action on video is a key determinant in consumer purchases. Recent research shows that 71% of marketers say video conversion rates outperform other marketing content. (source: Comscore.com)
2. Rise in Accessibility
While creating a video used to take many months and many thousands of dollars, the production of great video content has become much more affordable in the last few years. Companies can hire video marketing consultants who make the creation of video as easy as writing a blog.
3. Better Email Click-Throughs
Adding video into a e-mail is still a novelty. Simply indicating in the subject line that the email contains a video will encourage clients to read the content. The use of video in emails has been shown to double click-through rates.
4. Higher Retention Rates
Visitors to your website will spend on average 2 more minutes looking around your site if you have video on your home page. 65% of viewers watch more than ¾ of a video, which is more than can be said about text-based content. If you want people to stick around, video is the way to go. (source: Brainshark.com)
5. Improved SEO
Utilizing video in your content marketing efforts will no doubt improve your SEO. In fact, according to Comscore, adding a video to your website can increase the chance of a front page Google result by 53 times. Using proper keywords, crafting your descriptions and creating video content on a regular basis. Creating a video marketing strategy that aligns with your current marketing plans is critical if you want your business to move forward and capture the attention of future customers.