Author:DigitalShoebox

July 31, 2018 In The Business of Video By DigitalShoebox

The value of Google My Business

Have you been using Google My Business? If not, you are missing out on the power of this valuable - and free - resource. I'll admit it, I was slow to the game with Google My Business, but mostly because I was still stinging from the wasted effort I put into Google +. I wanted to wait a while, see what would happen, how the platform would develop, and whether mapping a service-based business would bring people in the door, so to speak. The game changed when Google Maps updated to allow videos to be added to a Google Listing. I created a...

April 9, 2018 In The Business of Video, Video Marketing Tips By DigitalShoebox

How to leverage your media appearances

I hear this question often: I was on the news, now what? When you - or your business - is featured on the news, it is a very big deal. VERY BIG. If you are like most humans, getting the call or the email asking you to appear on television, speak on the radio, or be featured in print sent you into a tizzy of emotions. You were over-the-moon excited and wanted to tell everyone you know about this news. Then you moved into anxiety over what to wear, whether or not to have makeup professionally done and what you would say....

September 21, 2017 In The Business of Video, Video Marketing Tips By DigitalShoebox

Making sense of YouTube analytics

Maybe it's just me, but I can get lost in analytics like a scrapbooker gets lost in Pinterest. Don't get me wrong, it's not that I am a numbers geek. I get easily overwhelmed by too much information, especially when I can drill down into minutiae and play with parameters. I could easily spend hours trying to navigate through Google analytics and still only know what my most popular blog was last month. But it's a whole different story when it comes to YouTube analytics. The video-sharing platform makes is so simple to discover who is watching your videos, where they...

June 19, 2017 In The Business of Video, Video Marketing Tips By DigitalShoebox

How video marketing can be like the best frozen yogurt

Are you ever really satisfied with just plain froyo? Probably not, and with video marketing, more toppings means a more fulfilling experience. Plain Run of the mill, one flavour only. Boring. If you only ever create one video, don't anticipate much action. That's like having vanilla frozen yogurt every single time you go the shop. Mix it up a bit. If you can't afford a double scoop, add some flavour with live or DIY video. Plain with Chocolate Sauce Saucy, but safe. You can sweeten your one video by running it through an editor. If possible, add another layer of interest to your video with some...

April 18, 2017 In The Business of Video By DigitalShoebox

How Animated Video Brings New Clients to Visions Applied

I recently completed an animated video for a company called Visions Applied in Clearwater, Florida. Owner Dianne Allen was revamping her business and her website, and wanted an animated video to be featured on the home page. Animated video can be expensive to produce, but ChicFlicks offers affordable solutions for those who don't want a traditional video or don't have the generous budget required for a drawn-from-scratch animated video. I started with a discovery call with Dianne so I could better understand her vision for video. We talked about her clients, what they love about working with her, what her mission is...

March 31, 2017 In The Business of Video, Video Marketing Tips By DigitalShoebox

The value of adding a virtual pass to your event

You've spent countless hours planning your event. Your speakers are lined up, your sales page is open to the public, you are refreshing your browser and watching the ticket sales. But you've also been receiving emails from people who have other plans the same day as your event. People will be out of town, or do not have the financial resources required to travel. The world is so connected to the internet, it would be easy to bring your event to those who cannot be physically present with a virtual pass. Virtual attendees are the fastest growing segment in the conference/meeting/event realm. Offering...

February 24, 2017 In Social Video, The Business of Video By DigitalShoebox

THROUGH MY LENS: HOW I ACCIDENTALLY BECAME A TV HOST AT 50

I virtually met the author of this story, Carole Parsons Schafer, in 2011, through Twitter. We did not meet IRL until 2014, when she came to Calgary to visit family. Carole exudes energy and fun from the moment you meet her. It came as no surprise to me when she landed an ideal gig as the host of a local fitness program. That's the crazy thing about life: you never know where your journey will take you. Here's Carole's story. At the age of 50 there’s not much that I thought scared me. But this past summer, I found myself staring down...

February 6, 2017 In The Business of Video, Video Marketing Tips By DigitalShoebox

Video Marketing in the house

Is your business creating video for the right audience? We all know that video marketing is a critical tool for our businesses. YouTube continues to be the most popular platform, but Facebook has been gaining momentum and now has more video uploads than YouTube. Businesses of all sizes should be looking at where the marketing budgets are being spent; marketing departments need to seriously consider creating video campaigns; social media teams need to know what are the top video platforms. Video can be more than just a medium to reach new customers. Companies are now building in-house production teams with the goal of...