How the movie theatre survives
Movie theatres should have died five years ago. The price for a family of four was no longer reasonable, the concession cost more than admittance, and you had to arrive at least 45 minutes prior to show start so you weren't stuck with seats in the front row. The floors were always sticky and gross, battle lines were drawn over arm rests, and you had to contort your body or hug your popcorn bag while trying not to spill your drink as you rose to let someone pass. Why did we tolerate this nonsense? It's simple. Going to the movies was an experience,