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Author: DigitalShoebox

The surprise bucket list item

I was caught completely off guard by a recent trip to a sandbar in the Caribbean Sea. As part of a port excursion that included swimming with dolphins, we were treated to a rickety boat ride for almost an hour. I was tired and hungry, and mentally berating myself for not having read the fine print about what this excursion involved. All I saw was Ride the Dolphins and visit Stingray City and I clicked "Buy". I mean, really, who doesn't want to swim with dolphins? Stingray City conjured up images of a badly maintained facility where little stingrays raised in captivity

5 ways to convince your boss the company needs video

This past weekend, I had the good fortune to be the lead instructor in a video editing course for Ladies Learning Code and The Chic Geek. The class had all kinds of participants: people who were given the task of editing decades of family video, people who want to create simple videos for use at trade shows, and plenty of marketing professionals who recognize that video is now an essential tool for any business. Even though the marketing department knows how video impacts a business, it can still be a tough sell to the boss. Here are 5 arguments you can make

Small business week ends with just desserts

How I stirred things up at the end of small business week in Calgary Anyone who knows me, knows that I am a huge champion of small business. If you own a small to medium business, I will be your champion, your cheerleader and your supporter. I have spent the last 7 years teaching my kids the value of shopping small, and tonight, they got to witness that in practice. As part of the Calgary Chamber of Commerce's small business week events, I had the opportunity to visit Fiasco Gelato, tour their modest facility and taste some freshly made gelato and sorbetto. The energy

Why you need a Landing page video

With video on your landing page, you get to create the first impression. A landing page - or welcome - video is the first chance a potential customer will get to meet who they might be dealing with. How you present yourself and your business in video can start building the relationship.

Not your average porn video

When I named my video production company, I wasn't thinking beyond the perception of my core market. I knew the name felt right for my audience and at the beginning, it elicited a positive response from every woman I met. Men, on the other hand, have a very different idea of what I do.

Two Videographers walk into a bar…

People say you can't trust anything you read or anyone you meet on the Internet. I'm calling BS. For the last 3 years, I've been engaging in social media conversations with Carole Parsons of SugarCMedia. We've lived in neighbouring towns, shared a lot of the same friends (most of whom we've met through social media) and attended some of the same events. For one reason or another, our paths just never crossed in real life. This week, Carole came to Calgary, and I made damn sure I cleared my schedule so we could finally meet. There are not a lot of female video