Author:DigitalShoebox

August 15, 2014 In They like me, they really really like me By DigitalShoebox

Two Videographers walk into a bar…

People say you can't trust anything you read or anyone you meet on the Internet. I'm calling BS. For the last 3 years, I've been engaging in social media conversations with Carole Parsons of SugarCMedia. We've lived in neighbouring towns, shared a lot of the same friends (most of whom we've met through social media) and attended some of the same events. For one reason or another, our paths just never crossed in real life. This week, Carole came to Calgary, and I made damn sure I cleared my schedule so we could finally meet. There are not a lot of female video...

2
0
August 12, 2014 In They like me, they really really like me By DigitalShoebox

Growing up with Mork

I normally just shrug my shoulders and carry on when I read about a celebrity death. But when I heard about the death of Robin Williams, my heart started to hurt just a little bit. I never met the man, but I feel a connection none the less. I grew up with Mork. Mork and Mindy is the first sitcom I can remember. I was 8 years old when the show started - the age when pop culture really started to become a part of my life. I completely understood Mork - the alien, sometimes isolated and grossly misunderstood visitor. The awkward conversations,...

0
0
March 5, 2014 In The Business of Video, Video Marketing Tips By DigitalShoebox

The benefits of working with a YouTube partner

I recently discovered that the ChicFlicks YouTube channel was awarded partner status. I wanted to throw a party, and have a special sign made, a la Ron Burgundy. But I quickly realized that being a YouTube partner doesn't automatically make you a big deal. It's what you do with the status that matters. That's right. STATUS MATTERS! Being a YouTube partner means I can brand my videos and take part in some revenue sharing. I can upload custom thumbnails and those annoying little ads will now be popping up on my videos. What it means for my clients, is more impressive.  Working with a YouTube partner puts...

0
0
February 4, 2014 In They like me, they really really like me By DigitalShoebox

Happy 10th Birthday Facebook! What is your Facebook age?

I ask the question since most of us were not early adopters. I first heard about The Facebook in 2006. At the time, I was coping in a new city with two babies under the age of 2 and I had only recently discovered parenting bulletin boards. I was way too busy and disoriented to even consider investing time in a new computer thing. That was the only way I knew how to term Facebook. "Social media platform" was not yet part of the lexicon. Bulletin boards and forums populated my mommyhood vernacular. I remember hearing about it on one of...

0
0
January 21, 2014 In Video Ideas, Video Marketing Tips By DigitalShoebox

Welcoming visitors with a home page video

Having a video on your home page is a wonderful way to greet potential clients. Sending an email to a faceless entity is not very welcoming; a video lets people see who you are and forms an instant connection. A video that includes a call to action and a brief introduction to the services offered encourages visitors to your website to click through to your other pages. Not sure how to proceed or what to say? ChicFlicks offers scripting services as an add-on to our affordable video production options. ...

0
0
January 8, 2014 In The Business of Video, Video Marketing Tips By DigitalShoebox

Excuse me, but where is the person I saw on YouTube?

When crafting your business video identity, there is one important message you need to convey: WHO ARE YOU? We hear a lot of buzz about being the most awesome YOU you can be, that nobody can be YOU better than you, that YOU are your brand. It is all true, and when it comes to video, you need to be the MOST AUTHENTIC YOU. If you want to create a persona for a video series, then come up with something that reflects your values. If you are fun and flirty, then your video should be light-hearted and fun. If you want to...

0
0