Author:DigitalShoebox

Crowdfunding: The Good, the Bad, and the Ugly

Last month, I had the amazing opportunity to be involved in an exciting crowdfunding project as the producer, videographer and editor for the Kids Photography Academy Kickstarter campaign video. If you haven't heard of crowdfunding, or how it can be a catalyst for launching your business to the next level, you can read more about it at MPowered Marketing. I also had some tips to add on my own blog post about crowdfunding. Now that the campaign is over, I want to share the success story and some other campaigns that didn't quite make it. THE GOOD With a little more than a week left,...

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Building a smart video strategy

If you've made the decision to start including video in your marketing plan, then you are already on the right track. But how do you know what kind of video to create?  What will bring the customers to you?  What will resonate with the clients you are trying to attract? How can you get inside your clients' minds? It might sound tricky, but you already know what appeals to your ideal client when it comes to video. Just examine your own video viewing behaviour. When potential customers are viewing a video, a number of considerations pass through their minds: How long is the video? People...

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On their own: the Independent Movie Theatre

At the height of my movie-going experience, I was going to the movies every weekend. Sometimes, I would have the good fortune to see two movies in a weekend. When I was a film reviewer, I would see at least 3 films a week, some of which never made it past a 1-week run at the theatre. The movie-going experience has changed immensely over the years. At their very humble beginnings, the Nickelodeon movie theatre was the first type of indoor space dedicated to showing projected motion pictures. These small, independent, simple theaters charged five cents for admission and flourished from...

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Enhancing your crowdfunding campaign with video

Video can help your crowdfunding campaign stand out. Imagine you need funds for a new venture and you don't want to borrow from the bank. Imagine if you could get in on the ground floor of something awesome without taking any great risk. What if you could get complete strangers to invest in your idea? What if you could pledge some money and get something tangible in return? All that is possible through crowdfunding, the latest means to tap into social media and access a virtual bank. Crowdfunding has been around forever - remember knocking on doors to sell cookies or raffle...

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Lights! Camera! Action! Cut!

We have two principal mandates here at ChicFlicks. 1) Making professional video affordable for small to medium businesses. 2) Deliberately taking the stress out of your video shoot. The beauty of being a video editor is that I can see a great story unfolding before my eyes in a non-linear fashion.  What that really means is that I can see how clip 4 will be great when accompanied by clip 183. But it also means that I am privy to every cuss word, every messed up line, and every unguarded moment.  I may be a bit of a devil's advocate though, since I...

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Flickering lights

When I was a kid in school, teachers used to flick the lights on and off to get our attention.  Nowadays, if the lights in a classroom flicker, I have every confidence that there would be a flurry of activity as students pull out their smartphones to check Twitter and Facebook for news of an approaching storm.  From millenials to babies born this year, it will be an enormous challenge to get the attention of this market.  These are kids who were born into technology -  it is the only way they find information, share news, and make purchasing decisions. This...

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Loyalty isn’t just for dogs

When you need to buy some cheese, or some facial tissues or a quick pasta dinner, which companies come to mind first?  Every day, we make decisions about how to spend our money based on our brand perceptions. In Canada, we are more brand loyal than our American counterparts.  We like the brands we know and trust, the brands that deliver a level of quality and service that has remained consistent over the years.  We will spend a little more to ensure we give our kids the same gooey grilled cheese sandwich we had as kids, or to know that a...

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How video can define and build your brand

Video can make you, your product and your brand instantly recognizable. I think about video every single day. I think about the Sad Cat Diaries on YouTube. I think about my clients' completed videos. I think about the video sitting on one of four external hard drives waiting to be edited. I think about making better, branded videos all the time. It did not surprise me at all when I came across the perfect example of how branding your company using video can be THE DECIDING FACTOR for prospective clients. It happened so quickly and in the most unusual of places: Costco. A...

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