Author:DigitalShoebox

The benefits of working with a YouTube partner

I recently discovered that the ChicFlicks YouTube channel was awarded partner status. I wanted to throw a party, and have a special sign made, a la Ron Burgundy. But I quickly realized that being a YouTube partner doesn't automatically make you a big deal. It's what you do with the status that matters. That's right. STATUS MATTERS! Being a YouTube partner means I can brand my videos and take part in some revenue sharing. I can upload custom thumbnails and those annoying little ads will now be popping up on my videos. What it means for my clients, is more impressive.  Working with a YouTube partner puts...

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Happy 10th Birthday Facebook! What is your Facebook age?

I ask the question since most of us were not early adopters. I first heard about The Facebook in 2006. At the time, I was coping in a new city with two babies under the age of 2 and I had only recently discovered parenting bulletin boards. I was way too busy and disoriented to even consider investing time in a new computer thing. That was the only way I knew how to term Facebook. "Social media platform" was not yet part of the lexicon. Bulletin boards and forums populated my mommyhood vernacular. I remember hearing about it on one of...

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Welcoming visitors with a home page video

Having a video on your home page is a wonderful way to greet potential clients. Sending an email to a faceless entity is not very welcoming; a video lets people see who you are and forms an instant connection. A video that includes a call to action and a brief introduction to the services offered encourages visitors to your website to click through to your other pages. Not sure how to proceed or what to say? ChicFlicks offers scripting services as an add-on to our affordable video production options. ...

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Excuse me, but where is the person I saw on YouTube?

When crafting your business video identity, there is one important message you need to convey: WHO ARE YOU? We hear a lot of buzz about being the most awesome YOU you can be, that nobody can be YOU better than you, that YOU are your brand. It is all true, and when it comes to video, you need to be the MOST AUTHENTIC YOU. If you want to create a persona for a video series, then come up with something that reflects your values. If you are fun and flirty, then your video should be light-hearted and fun. If you want to...

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Crowdfunding: The Good, the Bad, and the Ugly

Last month, I had the amazing opportunity to be involved in an exciting crowdfunding project as the producer, videographer and editor for the Kids Photography Academy Kickstarter campaign video. If you haven't heard of crowdfunding, or how it can be a catalyst for launching your business to the next level, you can read more about it at MPowered Marketing. I also had some tips to add on my own blog post about crowdfunding. Now that the campaign is over, I want to share the success story and some other campaigns that didn't quite make it. THE GOOD With a little more than a week left,...

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Building a smart video strategy

If you've made the decision to start including video in your marketing plan, then you are already on the right track. But how do you know what kind of video to create?  What will bring the customers to you?  What will resonate with the clients you are trying to attract? How can you get inside your clients' minds? It might sound tricky, but you already know what appeals to your ideal client when it comes to video. Just examine your own video viewing behaviour. When potential customers are viewing a video, a number of considerations pass through their minds: How long is the video? People...

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On their own: the Independent Movie Theatre

At the height of my movie-going experience, I was going to the movies every weekend. Sometimes, I would have the good fortune to see two movies in a weekend. When I was a film reviewer, I would see at least 3 films a week, some of which never made it past a 1-week run at the theatre. The movie-going experience has changed immensely over the years. At their very humble beginnings, the Nickelodeon movie theatre was the first type of indoor space dedicated to showing projected motion pictures. These small, independent, simple theaters charged five cents for admission and flourished from...

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