Maintaining the story on silent mode
Your video needs to tell the same story no matter how it's viewed Here's an important lesson: your video should tell the same story whether it's played with or without sound. It's the b-roll footage - the video shots that fill in the blanks or add visual interest to a talking head interview - that plays a critical role here. Our brains are not built to process visual and audio at the same time. Evidence of that can be found in our daily lives: bits of conversations missed when our attention was on our phone or the attention-grabbing silence of a...