Building my Audience on YouTube
A little more than a year ago, I made the conscious decision to start creating How-To videos on YouTube. I never could have anticipated what would happen to the Digital Shoebox channel. My goal was to be helpful to my clients, offering them guidance for editing and filming videos, sharing my video marketing expertise and showing them how to maximize their YouTube channels. Some of the videos were scripted and I filmed them with my proper gear and lighting. For others, especially the videos that were demonstrating a skill, I simply used screen recording software. Sometimes I would add my face