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Tips, stories, and video in today's changing world.
December 11, 2018 In The Business of Video By DigitalShoebox

Tailoring your video to Google trends

I’ve been geeking out on Google Trends for the last 6 months or so. I devour almost every article that lands in my inbox. I take screenshots, run tests, and unpack what I learn so that I can teach or apply the information to my clients’ success. If you haven’t yet investigated or played around with Google Trends, be prepared to go down a very deep, but deeply satisfying rabbit hole. Trends is like Pinterest, but for data lovers. I’ll admit, this part of my personality caught me by surprise, but clearly the left half of my brain is enjoying diving

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July 31, 2018 In The Business of Video By DigitalShoebox

The value of Google My Business

Have you been using Google My Business? If not, you are missing out on the power of this valuable - and free - resource. I'll admit it, I was slow to the game with Google My Business, but mostly because I was still stinging from the wasted effort I put into Google +. I wanted to wait a while, see what would happen, how the platform would develop, and whether mapping a service-based business would bring people in the door, so to speak. The game changed when Google Maps updated to allow videos to be added to a Google Listing. I created a

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April 9, 2018 In The Business of Video, Video Marketing Tips By DigitalShoebox

How to leverage your media appearances

I hear this question often: I was on the news, now what? When you - or your business - is featured on the news, it is a very big deal. VERY BIG. If you are like most humans, getting the call or the email asking you to appear on television, speak on the radio, or be featured in print sent you into a tizzy of emotions. You were over-the-moon excited and wanted to tell everyone you know about this news. Then you moved into anxiety over what to wear, whether or not to have makeup professionally done and what you would say.

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September 21, 2017 In The Business of Video, Video Marketing Tips By DigitalShoebox

Making sense of YouTube analytics

Maybe it's just me, but I can get lost in analytics like a scrapbooker gets lost in Pinterest.   Don't get me wrong, it's not that I am a numbers geek. I get easily overwhelmed by too much information, especially when I can drill down into minutiae and play with parameters. I could easily spend hours trying to navigate through Google analytics and still only know what my most popular blog was last month. But it's a whole different story when it comes to YouTube analytics. The video-sharing platform makes is so simple to discover who is watching your videos, where they

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https://digitalshoebox.ca/tasha-belix-live/
June 23, 2017 In Social Video, Video Marketing Tips By DigitalShoebox

Video Marketing Case Study – Facebook Live Video

How a Facebook Live Strategy brought new business and awareness to Tasha Belix, child psychologist   The Rundown: Tasha Belix and I have been talking about video for a couple of years. I sent a proposal after our first meeting in 2015, but it died on the vine. Tasha, who was still building her signature program, B'Teen Girls, a groundbreaking program for girls ages 9-12, was not yet ready to take the plunge into video. Earlier this year, I ran into Tasha at an event, and she was enthusiastically asking me questions about Facebook Live. What did I know? Could I teach her

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June 19, 2017 In The Business of Video, Video Marketing Tips By DigitalShoebox

How video marketing can be like the best frozen yogurt

Are you ever really satisfied with just plain froyo? Probably not, and with video marketing, more toppings means a more fulfilling experience.   Plain Run of the mill, one flavour only. Boring. If you only ever create one video, don't anticipate much action. That's like having vanilla frozen yogurt every single time you go the shop. Mix it up a bit. If you can't afford a double scoop, add some flavour with live or DIY video.   Plain with Chocolate Sauce Saucy, but safe. You can sweeten your one video by running it through an editor. If possible, add another layer of interest to your video with some

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