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Blog

Tips, stories, and video in today's changing world.

The value of Google My Business

Have you been using Google My Business? If not, you are missing out on the power of this valuable - and free - resource. I'll admit it, I was slow to the game with Google My Business, but mostly because I was still stinging from the wasted effort I put into Google +. I wanted to wait a while, see what would happen, how the platform would develop, and whether mapping a service-based business would bring people in the door, so to speak. The game changed when Google Maps updated to allow videos to be added to a Google Listing. I created a

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How to leverage your media appearances

I hear this question often: I was on the news, now what? When you - or your business - is featured on the news, it is a very big deal. VERY BIG. If you are like most humans, getting the call or the email asking you to appear on television, speak on the radio, or be featured in print sent you into a tizzy of emotions. You were over-the-moon excited and wanted to tell everyone you know about this news. Then you moved into anxiety over what to wear, whether or not to have makeup professionally done and what you would say.

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Making sense of YouTube analytics

Maybe it's just me, but I can get lost in analytics like a scrapbooker gets lost in Pinterest.   Don't get me wrong, it's not that I am a numbers geek. I get easily overwhelmed by too much information, especially when I can drill down into minutiae and play with parameters. I could easily spend hours trying to navigate through Google analytics and still only know what my most popular blog was last month. But it's a whole different story when it comes to YouTube analytics. The video-sharing platform makes is so simple to discover who is watching your videos, where they

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https://digitalshoebox.ca/tasha-belix-live/

Video Marketing Case Study – Facebook Live Video

How a Facebook Live Strategy brought new business and awareness to Tasha Belix, child psychologist   The Rundown: Tasha Belix and I have been talking about video for a couple of years. I sent a proposal after our first meeting in 2015, but it died on the vine. Tasha, who was still building her signature program, B'Teen Girls, a groundbreaking program for girls ages 9-12, was not yet ready to take the plunge into video. Earlier this year, I ran into Tasha at an event, and she was enthusiastically asking me questions about Facebook Live. What did I know? Could I teach her

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How video marketing can be like the best frozen yogurt

Are you ever really satisfied with just plain froyo? Probably not, and with video marketing, more toppings means a more fulfilling experience.   Plain Run of the mill, one flavour only. Boring. If you only ever create one video, don't anticipate much action. That's like having vanilla frozen yogurt every single time you go the shop. Mix it up a bit. If you can't afford a double scoop, add some flavour with live or DIY video.   Plain with Chocolate Sauce Saucy, but safe. You can sweeten your one video by running it through an editor. If possible, add another layer of interest to your video with some

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Why you cannot ignore Facebook Live

Literally and figuratively, Facebook Live is in your face. And your news feed.   Video has taken over Facebook. With 1.5 billion daily users and viewers spending on average 3X longer watching live video broadcasts than native video uploads, Facebook Live is a vital part of any social media video strategy.  As a page owner, if you want your fans, or potential clients to see what you have to offer, you need to integrate Facebook Live into your marketing plan. Facebook is favouring live video in the news feeds, and even one live video can boost your business page into the timeline. More than

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