Digital Shoebox

Tips, stories, and video in today's changing world.

The stories I never knew

What's your family story?   My maternal grandfather died when I was 11. I don't have a lot of memories around spending time with him. I used to go to my grandparent's apartment - and then condo  - every Friday after school to celebrate the Sabbath. I would get to their place just in time to watch The Price is Right with my grandfather in his room. Yes, they each had their own bedroom. As a child, I didn't think twice about that setup. It was only after he was gone and the room sat untouched that I thought it was odd for married...

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Measuring the ROI of video

As business owners, we want to know the ROI of everything I am asked these 3 questions almost daily: Is DIY video okay? What's the best place to put my video? How do I know if my video is working? These three questions can be drilled down into the core question of "What is the ROI (return on investment) of video?". The answers to those questions will have a direct effect on your business and can be a insightful measure of the performance of your website, your social media and your video. Your ROI can be measured by the amount of effort, planning and choices you...

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How to match video content to marketing goals

Before diving into video creation, know the purpose of your video. We are all guilty of making the same mistake: we know we need video to help our business grow, so we just create whatever we can to build our presence. The problem with this scenario is that video with no guided purpose is a waste of time and money. If you don't know what your video is supposed to do for your business, your potential clients won't have any idea either. Your video content needs to be a part of your bigger picture marketing goals. Set your goals for video and make...

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Employee Generated Video Content

Employee Generated Video (EGV) isn't just good for business. It's good for your employees. As a business owner, you already know the value of video and how it can help your business grow. But if you do not have an in-house creative team or a production crew, the most logical place to turn is to your employees. This form of INSOURCING is invaluable, not only for the content your staff will generate, but for the morale boosting qualities inherent in an exercise that empowers employees to take control. EGV Boosts Employee Morale EGV can be magical for your team. Not only will it encourage your...

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Facebook Video: Do you know where your clients are?

If your clients are on Facebook, that's where you need to park your video. Last year, ChicFlicks created a video for Leadership Matters, highlighting one of the summer camps offered to children. We parked the video on YouTube and the company website. There was moderate traffic to both sites. With the growth of Facebook video, I advised my client to upload the video directly to that social media platform. Leadership Matters did just that, and made the decision to allocate a moderate budget to promoting the video. After less than a week, the view count is over 2,000. Considering the target market for the summer camps, using...

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Video Marketing Case Study – Facebook Video

How Canada Rail Vacations used Facebook to launch a video The Rundown: Since 1995, Canada Rail Vacations has been creating custom "trips of a lifetime" through the Canadian landscape. Their specialty is creating exciting rail vacations using the world-acclaimed Rocky Mountaineer train, a two-day, all daylight rail journey through Canada’s West and the Canadian Rockies. After hiring ChicFlicks to create 15 FAQ videos and a welcome video, Canada Rail Vacations was ready to move on to the next project. The rail travel company hired ChicFlicks to edit a Rocky Moutaineer video and customize it for use across various platforms. The video needed to combine sweeping...

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The surprise bucket list item

I was caught completely off guard by a recent trip to a sandbar in the Caribbean Sea. As part of a port excursion that included swimming with dolphins, we were treated to a rickety boat ride for almost an hour. I was tired and hungry, and mentally berating myself for not having read the fine print about what this excursion involved. All I saw was Ride the Dolphins and visit Stingray City and I clicked "Buy". I mean, really, who doesn't want to swim with dolphins? Stingray City conjured up images of a badly maintained facility where little stingrays raised in captivity...

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