Digital Shoebox

Tips, stories, and video in today's changing world.
https://digitalshoebox.ca/tasha-belix-live/

Video Marketing Case Study – Facebook Video

How Canada Rail Vacations used Facebook to launch a video The Rundown: Since 1995, Canada Rail Vacations has been creating custom "trips of a lifetime" through the Canadian landscape. Their specialty is creating exciting rail vacations using the world-acclaimed Rocky Mountaineer train, a two-day, all daylight rail journey through Canada’s West and the Canadian Rockies. After hiring ChicFlicks to create 15 FAQ videos and a welcome video, Canada Rail Vacations was ready to move on to the next project. The rail travel company hired ChicFlicks to edit a Rocky Moutaineer video and customize it for use across various platforms. The video needed to combine sweeping...

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The surprise bucket list item

I was caught completely off guard by a recent trip to a sandbar in the Caribbean Sea. As part of a port excursion that included swimming with dolphins, we were treated to a rickety boat ride for almost an hour. I was tired and hungry, and mentally berating myself for not having read the fine print about what this excursion involved. All I saw was Ride the Dolphins and visit Stingray City and I clicked "Buy". I mean, really, who doesn't want to swim with dolphins? Stingray City conjured up images of a badly maintained facility where little stingrays raised in captivity...

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5 ways to convince your boss the company needs video

This past weekend, I had the good fortune to be the lead instructor in a video editing course for Ladies Learning Code and The Chic Geek. The class had all kinds of participants: people who were given the task of editing decades of family video, people who want to create simple videos for use at trade shows, and plenty of marketing professionals who recognize that video is now an essential tool for any business. Even though the marketing department knows how video impacts a business, it can still be a tough sell to the boss. Here are 5 arguments you can make...

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Small business week ends with just desserts

How I stirred things up at the end of small business week in Calgary Anyone who knows me, knows that I am a huge champion of small business. If you own a small to medium business, I will be your champion, your cheerleader and your supporter. I have spent the last 7 years teaching my kids the value of shopping small, and tonight, they got to witness that in practice. As part of the Calgary Chamber of Commerce's small business week events, I had the opportunity to visit Fiasco Gelato, tour their modest facility and taste some freshly made gelato and sorbetto. The energy...

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