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Tips, stories, and video in today's changing world.
June 22, 2016 In The Business of Video, Video Marketing Tips By DigitalShoebox

How to shape your video content to your ideal client

Crafting your ideal avatar story will steer your video content in the right direction   When you think about adding video to your marketing mix, it's not enough to just shoot a video, post it on your site and hope for the best. You need to start the process by really knowing who your ideal client is and what problem you are specifically solving. Before you turn on the camera, a worthy exercise is to tell your ideal client story in as much detail as possible. Take time to consider every part of the client story - age, gender, profession, hobbies, family unit,

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May 17, 2016 In The Business of Video By DigitalShoebox

Reaching your audience with animated video

Using animated video, you can create a hub of video content without ever stepping in front of the camera   Over the last year, Chicflicks has seen an increase in the demand for animated video. The applications have been as varied as the custom characters we create. Our clients have reached out, searching for an interesting way to stand out from their competitors. Chicflicks is currently in the midst of creating a 10-video animated series for Nusite, a Toronto-based basement waterproofing and underpinning company. The first video introduced the company, and within a month,  the video had more than 23,000 views.  Part of the

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May 11, 2016 In They like me, they really really like me By DigitalShoebox

Appreciating your Business Bullies

When confronted with a business bully, do you fight or flee?   Something happened this week that left me really bothered. I should note that there is a good chance the subject will read this posting, but I won't be silenced by fear. What started off as a collaborative conversation, quickly turned ugly. After a few minutes of friendly conversation, I found myself holding the receiver to my ear while I listened to the other party raise their voice from urgent to outright yelling in my ear. I couldn't get a word in, and I felt myself getting angry that I was unable

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April 25, 2016 In The Business of Video By DigitalShoebox

Video & Millennials: Marketing to a visual generation

Millennials are quickly becoming the decision makers for B2B transactions As they forge ahead in their career paths, 73% of millennials are involved in directing the product or service purchases at their companies. Millennials are being trusted with making decisions for everything from paper clips to professional services. A recent study from marketing firm Sacunas examined the buying habits of millennials in a B2B context and their findings confirmed that this digitally savvy demographic makes purchasing decisions based on discovery from search engines, vendor websites and social media. Having grown up with technology at their fingertips, millennials turn to digital channels in the initial

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March 16, 2016 In The Business of Video By DigitalShoebox

How to be an almost pro video editor without pricey software

YouTube has been rolling out features you didn't even know existed As the number 2 search engine, and still the most popular source for video, YouTube has value for any business owner. The platform is more than just a player, or the place to learn how to change a flat tire. Over the last few years, and especially in the last 18 months, while everyone has been watching video metrics on Facebook (myself included), YouTube has been adding stellar features to the platform that have gone un-noticed. Unless you are already a YouTube video creator (which I am) and have been

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October 5, 2015 In Video Ideas By DigitalShoebox

The stories I never knew

What's your family story?   My maternal grandfather died when I was 11. I don't have a lot of memories around spending time with him. I used to go to my grandparent's apartment - and then condo  - every Friday after school to celebrate the Sabbath. I would get to their place just in time to watch The Price is Right with my grandfather in his room. Yes, they each had their own bedroom. As a child, I didn't think twice about that setup. It was only after he was gone and the room sat untouched that I thought it was odd for married

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