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The Pillars of your Brand

The Pillars of your Brand

What determines your brand?

There are some people that you meet to whom you are immediately drawn. It could be their personality, their wardrobe, their smile, or their joie de vivre that makes you feel comfortable or confident or just plain excited to be in their company.

That is exactly what happens when you meet Andrea Jones from Jonesing for Leadership. Andrea walks into a room with an air of confidence and a self-assured smile on her face. You just feel compelled to engage in conversation and you won’t be sorry when you do. Andrea is a great conversationalist with a strong personality and great confidence. She knows her business, her goals and her brand.

When we started planning the videotaping of Jonesing for Leadership episodes, we talked a great deal about how to define your brand. In fact, one of the episodes is dedicated to branding and uses diamonds to make the point.

The first question you should ask yourself when you are trying to define your brand is “What do you know about your business that you want other people to know?”
Your answer needs to be narrowed down to four key words or ideas – the pillars of your BRAND. If you need help, Andrea is definitely a great person to talk to about brand. She was one of many people who helped me identify why I started ChickFlicks and what my mandate would become.

Curious what 4 BRAND PILLARS define ChicFlicks?

Affordability:  to create great video that fits every budget

Accessibility: to make it easy for anyone to get in front of camera, with a special focus on women in business

Professionalism: to create high quality video

Promotion: to celebrate the qualities that make your business and brand unique

What 4 PILLARS describe your brand?




  • Tanya Hartz

    September 13, 2013 at 12:10 pm

    Great analogy: “focus in on the key values you want to get across…” I love this Dana, to connect words to thoughts, and thoughts to your business model! I found the most successful part of my business is teaching TCM to my clients, and helping them reconnect to their body. Once we feel relaxed, gooey, and peaceful.. it triggers an “oh my gosh you have to try acupuncture with Tanya!” Thank you for this post!

  • ChicFlicks

    September 14, 2013 at 8:51 am

    I love that you want your clients to feel gooey. That completely makes me smile!

  • Josephene Juell

    September 14, 2013 at 9:18 am

    Thank you for the example of how to brand so simply-I never really got it before. I’m going to take this to our staff meeting this week and see if our office mission jives with our brand (and work on the brand too!).