Video Ideas

Loyalty isn’t just for dogs

When you need to buy some cheese, or some facial tissues or a quick pasta dinner, which companies come to mind first?  Every day, we make decisions about how to spend our money based on our brand perceptions. In Canada, we are more brand loyal than our American counterparts.  We like the brands we know and trust, the brands that deliver a level of quality and service that has remained consistent over the years.  We will spend a little more to ensure we give our kids the same gooey grilled cheese sandwich we had as kids, or to know that a...

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