Video Marketing Tips

Starting with strategy: Why you need a plan for video marketing

Effective video starts with a plan It may be tempting to just create some video, throw it up on YouTube and wait for the people to come, but the reality is there are thousands of videos competing for views. Every business owner has heard the phrase "Say yes, then figure out the how".  While you can have success with that approach for basic business transactions, when it comes to video, you need to have a clear plan. You can't just wing it when it comes to video content. Planning extends beyond the scripts, the shoot location and what you're going to wear. You...

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It’s never just a potato chip – A marketing story

I'm a sucker for anything new, especially in the CPG (consumer packaged goods) category. My 12-year-old son opened this container of Wavy Pringles and took some out. He handed one to me and I just stared at it for a minute, until I started smiling. You see a potato chip with ridges. I see a whole story. A young man is new to the Pringles production line, just starting his first full-time job. His job is repetitive and his mind wanders over the course of the day - planning the weekend, thinking about the love of his life, dreaming about the new car...

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5 PRODUCTION TIPS TO ENSURE YOUR VIDEO ALIGNS WITH YOUR BRAND

Whether or not you have entered into the world of creating video for your business, there are some steps you can take that will ensure every video you produce going forward aligns with your brand styling. You need to squash down that desire to just get some video done and throw it out into the world. Video needs to be done with purpose, intent and professionalism, even if you have a restrictive budget. Whatever road you take with video, pro or do-it-yourself, its role is to elevate your brand. Logo Your logo is like a famous brand of hot sauce and yes,...

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Finding royalty-free stock footage

Is something missing from your video?  Are you not fully satisfied with your footage?  Did you create a voiceover but are unsure where to find the images to accompany that? How about music? Even the best videographers occasionally have to turn to other sources to find appropriate footage.  I've needed to find footage of the perfect sunset from a Hawaiian beach and my client certainly was not going to fly me out there to get a 40-second clip.  Would have been nice though. Royalty-free stock footage sites are popping up like weeds.  A lot of savvy videographers and photographers have realized that...

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Shooting great video with your mobile phone

If you think you don't have the tools to make a good video, think again, then check your pocket. If you own a current smartphone, then you already have a powerful video producer in your pocket. Today's technology enables anyone to create amazing video, provided you understand the basics, take some time to test the waters and really listen to what your audience is telling you they want to hear from you. If you are serious about creating video for your business and are really committed to doing so yourself, then you need to invest some time and a little bit of...

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How to leverage your media appearances

I hear this question often: I was on the news, now what? When you - or your business - is featured on the news, it is a very big deal. VERY BIG. If you are like most humans, getting the call or the email asking you to appear on television, speak on the radio, or be featured in print sent you into a tizzy of emotions. You were over-the-moon excited and wanted to tell everyone you know about this news. Then you moved into anxiety over what to wear, whether or not to have makeup professionally done and what you would say....

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Making sense of YouTube analytics

Maybe it's just me, but I can get lost in analytics like a scrapbooker gets lost in Pinterest.   Don't get me wrong, it's not that I am a numbers geek. I get easily overwhelmed by too much information, especially when I can drill down into minutiae and play with parameters. I could easily spend hours trying to navigate through Google analytics and still only know what my most popular blog was last month. But it's a whole different story when it comes to YouTube analytics. The video-sharing platform makes is so simple to discover who is watching your videos, where they...

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https://digitalshoebox.ca/tasha-belix-live/

Video Marketing Case Study – Facebook Live Video

How a Facebook Live Strategy brought new business and awareness to Tasha Belix, child psychologist   The Rundown: Tasha Belix and I have been talking about video for a couple of years. I sent a proposal after our first meeting in 2015, but it died on the vine. Tasha, who was still building her signature program, B'Teen Girls, a groundbreaking program for girls ages 9-12, was not yet ready to take the plunge into video. Earlier this year, I ran into Tasha at an event, and she was enthusiastically asking me questions about Facebook Live. What did I know? Could I teach her...

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How video marketing can be like the best frozen yogurt

Are you ever really satisfied with just plain froyo? Probably not, and with video marketing, more toppings means a more fulfilling experience.   Plain Run of the mill, one flavour only. Boring. If you only ever create one video, don't anticipate much action. That's like having vanilla frozen yogurt every single time you go the shop. Mix it up a bit. If you can't afford a double scoop, add some flavour with live or DIY video.   Plain with Chocolate Sauce Saucy, but safe. You can sweeten your one video by running it through an editor. If possible, add another layer of interest to your video with some...

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The value of adding a virtual pass to your event

You've spent countless hours planning your event. Your speakers are lined up, your sales page is open to the public, you are refreshing your browser and watching the ticket sales. But you've also been receiving emails from people who have other plans the same day as your event. People will be out of town, or do not have the financial resources required to travel. The world is so connected to the internet, it would be easy to bring your event to those who cannot be physically present with a virtual pass. Virtual attendees are the fastest growing segment in the conference/meeting/event realm. Offering...

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