Video Marketing Tips

November 24, 2014 In The Business of Video, Video Marketing Tips By DigitalShoebox

5 ways to convince your boss the company needs video

This past weekend, I had the good fortune to be the lead instructor in a video editing course for Ladies Learning Code and The Chic Geek. The class had all kinds of participants: people who were given the task of editing decades of family video, people who want to create simple videos for use at trade shows, and plenty of marketing professionals who recognize that video is now an essential tool for any business. Even though the marketing department knows how video impacts a business, it can still be a tough sell to the boss. Here are 5 arguments you can make

March 21, 2014 In Video Ideas, Video Marketing Tips By DigitalShoebox

What kind of video works well on a home page?

Did you know that 60% of visitors to a webpage will watch video before reading text on the same page? A welcome video or a video for your about me page is a great way to let your clients see who they will be working with and builds instant familiarity and trust. http://youtu.be/mvG11BkOBBU

March 5, 2014 In The Business of Video, Video Marketing Tips By DigitalShoebox

The benefits of working with a YouTube partner

I recently discovered that the ChicFlicks YouTube channel was awarded partner status. I wanted to throw a party, and have a special sign made, a la Ron Burgundy. But I quickly realized that being a YouTube partner doesn't automatically make you a big deal. It's what you do with the status that matters. That's right. STATUS MATTERS! Being a YouTube partner means I can brand my videos and take part in some revenue sharing. I can upload custom thumbnails and those annoying little ads will now be popping up on my videos. What it means for my clients, is more impressive. Working with a YouTube partner puts

January 21, 2014 In Video Ideas, Video Marketing Tips By DigitalShoebox

Welcoming visitors with a home page video

Having a video on your home page is a wonderful way to greet potential clients. Sending an email to a faceless entity is not very welcoming; a video lets people see who you are and forms an instant connection. A video that includes a call to action and a brief introduction to the services offered encourages visitors to your website to click through to your other pages. Not sure how to proceed or what to say? ChicFlicks offers scripting services as an add-on to our affordable video production options.

January 8, 2014 In The Business of Video, Video Marketing Tips By DigitalShoebox

Excuse me, but where is the person I saw on YouTube?

When crafting your business video identity, there is one important message you need to convey: WHO ARE YOU? We hear a lot of buzz about being the most awesome YOU you can be, that nobody can be YOU better than you, that YOU are your brand. It is all true, and when it comes to video, you need to be the MOST AUTHENTIC YOU. If you want to create a persona for a video series, then come up with something that reflects your values. If you are fun and flirty, then your video should be light-hearted and fun. If you want to

December 11, 2013 In The Business of Video, Video Ideas, Video Marketing Tips By DigitalShoebox

Crowdfunding: The Good, the Bad, and the Ugly

Last month, I had the amazing opportunity to be involved in an exciting crowdfunding project as the producer, videographer and editor for the Kids Photography Academy Kickstarter campaign video. If you haven't heard of crowdfunding, or how it can be a catalyst for launching your business to the next level, you can read more about it at MPowered Marketing. I also had some tips to add on my own blog post about crowdfunding. Now that the campaign is over, I want to share the success story and some other campaigns that didn't quite make it. THE GOOD With a little more than a week left,

November 27, 2013 In The Business of Video, Video Marketing Tips By DigitalShoebox

Building a smart video strategy

If you've made the decision to start including video in your marketing plan, then you are already on the right track. But how do you know what kind of video to create? What will bring the customers to you? What will resonate with the clients you are trying to attract? How can you get inside your clients' minds? It might sound tricky, but you already know what appeals to your ideal client when it comes to video. Just examine your own video viewing behaviour. When potential customers are viewing a video, a number of considerations pass through their minds: How long is the video? People

October 29, 2013 In The Business of Video, Video Ideas, Video Marketing Tips By DigitalShoebox

Enhancing your crowdfunding campaign with video

Video can help your crowdfunding campaign stand out. Imagine you need funds for a new venture and you don't want to borrow from the bank. Imagine if you could get in on the ground floor of something awesome without taking any great risk. What if you could get complete strangers to invest in your idea? What if you could pledge some money and get something tangible in return? All that is possible through crowdfunding, the latest means to tap into social media and access a virtual bank. Crowdfunding has been around forever - remember knocking on doors to sell cookies or raffle

October 16, 2013 In The Business of Video, Video Marketing Tips By DigitalShoebox

Flickering lights

When I was a kid in school, teachers used to flick the lights on and off to get our attention. Nowadays, if the lights in a classroom flicker, I have every confidence that there would be a flurry of activity as students pull out their smartphones to check Twitter and Facebook for news of an approaching storm. From millenials to babies born this year, it will be an enormous challenge to get the attention of this market. These are kids who were born into technology - it is the only way they find information, share news, and make purchasing decisions. This