When I was a kid in school, teachers used to flick the lights on and off to get our attention. Nowadays, if the lights in a classroom flicker, I have every confidence that there would be a flurry of activity as students pull out their smartphones to check Twitter and Facebook for news of an approaching storm. From millenials to babies born this year, it will be an enormous challenge to get the attention of this market. These are kids who were born into technology – it is the only way they find information, share news, and make purchasing decisions.
This video is completely self-serving, but it drives home the point: if you do not have video for your business, you will NOT engage this audience.