Flickering lights

When I was a kid in school, teachers used to flick the lights on and off to get our attention. Nowadays, if the lights in a classroom flicker, I have every confidence that there would be a flurry of activity as students pull out their smartphones to check Twitter and Facebook for news of an approaching storm. From millenials to babies born this year, it will be an enormous challenge to get the attention of this market. These are kids who were born into technology – it is the only way they find information, share news, and make purchasing decisions.

This video is completely self-serving, but it drives home the point: if you do not have video for your business, you will NOT engage this audience.

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4 Comments

Tanya Hartz
October 18, 2013 at 2:30 pm

I find this blog very intriguing as it seems when I think I’ve mastered one aspect of marketing on the web, there’s another one to start thinking about – the millennial babes, who are now teenagers – you’ve hit this concept straight on, ” you will NOT engage this audience.” This is definitely on my list now, thank you Dana!
- Shannon Stucky
  October 21, 2013 at 1:51 pm
  
  I completely agree that Marketing Videos are important for branding. I know I can do video, but animation is another skill entirely!
  As for millennials, we range from being born between 1980 and 2000, meaning we are adults in the work force as opposed to teenagers. This is an opportunity as teenagers do not have as much sway as employees do when it comes to company branding.
  - ChicFlicks
    October 23, 2013 at 6:25 pm
    
    Shannon, you are absolutely correct. Any marketing plan these days has to include video.
- ChicFlicks
  October 23, 2013 at 6:22 pm
  
  Thanks for reading Tanya. It only really occurred to me earlier this year that upcoming generations are relying more on video for information. And guess what? Our senior populations are heading in that diretction as well.

Flickering lights