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Making sense of YouTube analytics

Making sense of YouTube analytics

Maybe it’s just me, but I can get lost in analytics like a scrapbooker gets lost in Pinterest.


Don’t get me wrong, it’s not that I am a numbers geek. I get easily overwhelmed by too much information, especially when I can drill down into minutiae and play with parameters. I could easily spend hours trying to navigate through Google analytics and still only know what my most popular blog was last month. But it’s a whole different story when it comes to YouTube analytics. The video-sharing platform makes is so simple to discover who is watching your videos, where they are from, what devices they are using, and most importantly, where they are dropping off. In this video, I explain what you can learn from your watch time analytics. It’s here that you’ll find where people lose interest and stop watching. And it’s in those analytics where you can find the secret to making your videos better for your audience.


  • John Woo

    June 9, 2018 at 4:44 am

    Great video! Focusing on where people are signing off should help us create better videos. I liked how you looked at the precise moment when people are leaving your video and figure out why they do this.

    It’s easy to make changes (where needed) when you know why people are not watching the remaining video. I guess we need to make sure people know there’s still good stuff left in our videos and they shouldn’t leave just yet ;).

    Your second video is hilarious 🙂 with one of the best titles I’ve seen in a while and goes to show how important the title of the video really is. I’m not surprised that it’s one of your most viewed videos.

    • ChicFlicks

      June 14, 2018 at 11:48 am

      Thank you John. I appreciate the feedback.