Making sense of YouTube analytics
Maybe it’s just me, but I can get lost in analytics like a scrapbooker gets lost in Pinterest.
Don’t get me wrong, it’s not that I am a numbers geek. I get easily overwhelmed by too much information, especially when I can drill down into minutiae and play with parameters. I could easily spend hours trying to navigate through Google analytics and still only know what my most popular blog was last month. But it’s a whole different story when it comes to YouTube analytics. The video-sharing platform makes is so simple to discover who is watching your videos, where they are from, what devices they are using, and most importantly, where they are dropping off. In this video, I explain what you can learn from your watch time analytics. It’s here that you’ll find where people lose interest and stop watching. And it’s in those analytics where you can find the secret to making your videos better for your audience.