Video production vs Video marketing – What’s the difference?

Video production vs Video marketing – What’s the difference?

There is a defined difference between a video production company and a video marketing agency. You need to know which one you need.

 

Let me toot my own horn here, right from the start. ChicFlicks is a unique company, not just because of the name. We combine the skills of a video production company with the savvy of a video marketing agency in order to maximize your video spend.

Here are the most important distinctions between a video production company and a video marketing agency.

A video production company only focusses on the nuts and bolts of your video:

• The camera equipment
• The script
• The talent
• The shots
• The angles
• The audio
• The editing

A video production company will film anything – a business video, a meeting, a workshop, a wedding, a bar mitzvah – because the desired result is just a finished product.

A video marketing company digs into the purpose and desired outcome of a video campaign:

• Where the video will live
• Who is the target market
• What problem the video will solve
• How video fits in with your marketing
• What kind of video will best serve your customer
• What kind of video will best represent your business
• How you will measure your results

A video marketing agency will focus on the strategy – building a campaign, amplifying open rates of email, video as a part of business results – because the desired result is to maximize the impact of your video.

Here at ChicFlicks, we offer both services, packaged neatly in affordable video production and video marketing services for your business. A great deal of work goes into the discovery and planning stages so we can create video that convinces and converts. Once we know the goals of your digital marketing strategy, we can maximize your investment in video and make it an key component of your tactical digital strategy.