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June 8, 2015 In The Business of Video, Video Marketing Tips By DigitalShoebox

How to match video content to marketing goals

Before diving into video creation, know the purpose of your video. We are all guilty of making the same mistake: we know we need video to help our business grow, so we just create whatever we can to build our presence. The problem with this scenario is that video with no guided purpose is a waste of time and money. If you don't know what your video is supposed to do for your business, your potential clients won't have any idea either. Your video content needs to be a part of your bigger picture marketing goals. Set your goals for video and make

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August 15, 2014 In They like me, they really really like me By DigitalShoebox

Two Videographers walk into a bar…

People say you can't trust anything you read or anyone you meet on the Internet. I'm calling BS. For the last 3 years, I've been engaging in social media conversations with Carole Parsons of SugarCMedia. We've lived in neighbouring towns, shared a lot of the same friends (most of whom we've met through social media) and attended some of the same events. For one reason or another, our paths just never crossed in real life. This week, Carole came to Calgary, and I made damn sure I cleared my schedule so we could finally meet. There are not a lot of female video

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January 21, 2014 In Video Ideas, Video Marketing Tips By DigitalShoebox

Welcoming visitors with a home page video

Having a video on your home page is a wonderful way to greet potential clients. Sending an email to a faceless entity is not very welcoming; a video lets people see who you are and forms an instant connection. A video that includes a call to action and a brief introduction to the services offered encourages visitors to your website to click through to your other pages. Not sure how to proceed or what to say? ChicFlicks offers scripting services as an add-on to our affordable video production options.

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January 8, 2014 In The Business of Video, Video Marketing Tips By DigitalShoebox

Excuse me, but where is the person I saw on YouTube?

When crafting your business video identity, there is one important message you need to convey: WHO ARE YOU? We hear a lot of buzz about being the most awesome YOU you can be, that nobody can be YOU better than you, that YOU are your brand. It is all true, and when it comes to video, you need to be the MOST AUTHENTIC YOU. If you want to create a persona for a video series, then come up with something that reflects your values. If you are fun and flirty, then your video should be light-hearted and fun. If you want to

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November 27, 2013 In The Business of Video, Video Marketing Tips By DigitalShoebox

Building a smart video strategy

If you've made the decision to start including video in your marketing plan, then you are already on the right track. But how do you know what kind of video to create?  What will bring the customers to you?  What will resonate with the clients you are trying to attract? How can you get inside your clients' minds? It might sound tricky, but you already know what appeals to your ideal client when it comes to video. Just examine your own video viewing behaviour. When potential customers are viewing a video, a number of considerations pass through their minds: How long is the video? People

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October 16, 2013 In The Business of Video, Video Marketing Tips By DigitalShoebox

Flickering lights

When I was a kid in school, teachers used to flick the lights on and off to get our attention.  Nowadays, if the lights in a classroom flicker, I have every confidence that there would be a flurry of activity as students pull out their smartphones to check Twitter and Facebook for news of an approaching storm.  From millenials to babies born this year, it will be an enormous challenge to get the attention of this market.  These are kids who were born into technology -  it is the only way they find information, share news, and make purchasing decisions. This

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September 25, 2013 In Social Video, Video Ideas, Video Marketing Tips By DigitalShoebox

Loyalty isn’t just for dogs

When you need to buy some cheese, or some facial tissues or a quick pasta dinner, which companies come to mind first?  Every day, we make decisions about how to spend our money based on our brand perceptions. In Canada, we are more brand loyal than our American counterparts.  We like the brands we know and trust, the brands that deliver a level of quality and service that has remained consistent over the years.  We will spend a little more to ensure we give our kids the same gooey grilled cheese sandwich we had as kids, or to know that a

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September 17, 2013 In The Business of Video, Video Marketing Tips By DigitalShoebox

How video can define and build your brand

Video can make you, your product and your brand instantly recognizable. I think about video every single day. I think about the Sad Cat Diaries on YouTube. I think about my clients' completed videos. I think about the video sitting on one of four external hard drives waiting to be edited. I think about making better, branded videos all the time. It did not surprise me at all when I came across the perfect example of how branding your company using video can be THE DECIDING FACTOR for prospective clients. It happened so quickly and in the most unusual of places: Costco. A

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