June 8, 2015
In
The Business of Video, Video Marketing Tips
How to match video content to marketing goals
Before diving into video creation, know the purpose of your video. We are all guilty of making the same mistake: we know we need video to help our business grow, so we just create whatever we can to build our presence. The problem with this scenario is that video with no guided purpose is a waste of time and money. If you don't know what your video is supposed to do for your business, your potential clients won't have any idea either. Your video content needs to be a part of your bigger picture marketing goals. Set your goals for video and make