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business video Tag

February 22, 2019 In The Business of Video By DigitalShoebox

How to a leverage a speaker reel, even if you never take the mic again

A speaker reel is an important part of any marketing plan, even if you have zero aspirations of being in the spotlight.   Over the last couple of years, I've watched business owners take their first trepidatious steps to the microphone, swallow back their fear, force out a breath of anxiety and just go. They've told their stories, spread their philosophies, and shared their knowledge. I'm no stranger to the microphone myself, especially since I turned my camera lens on myself more than 7 years ago. It was an uncomfortable experience, but after the first half dozen or so, it just stopped

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May 17, 2016 In The Business of Video By DigitalShoebox

Reaching your audience with animated video

Using animated video, you can create a hub of video content without ever stepping in front of the camera   Over the last year, Chicflicks has seen an increase in the demand for animated video. The applications have been as varied as the custom characters we create. Our clients have reached out, searching for an interesting way to stand out from their competitors. Chicflicks is currently in the midst of creating a 10-video animated series for Nusite, a Toronto-based basement waterproofing and underpinning company. The first video introduced the company, and within a month,  the video had more than 23,000 views.  Part of the

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March 16, 2016 In The Business of Video By DigitalShoebox

How to be an almost pro video editor without pricey software

YouTube has been rolling out features you didn't even know existed As the number 2 search engine, and still the most popular source for video, YouTube has value for any business owner. The platform is more than just a player, or the place to learn how to change a flat tire. Over the last few years, and especially in the last 18 months, while everyone has been watching video metrics on Facebook (myself included), YouTube has been adding stellar features to the platform that have gone un-noticed. Unless you are already a YouTube video creator (which I am) and have been

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June 8, 2015 In The Business of Video, Video Marketing Tips By DigitalShoebox

How to match video content to marketing goals

Before diving into video creation, know the purpose of your video. We are all guilty of making the same mistake: we know we need video to help our business grow, so we just create whatever we can to build our presence. The problem with this scenario is that video with no guided purpose is a waste of time and money. If you don't know what your video is supposed to do for your business, your potential clients won't have any idea either. Your video content needs to be a part of your bigger picture marketing goals. Set your goals for video and make

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April 27, 2015 In Video Ideas, Video Marketing Tips By DigitalShoebox

Employee Generated Video Content

Employee Generated Video (EGV) isn't just good for business. It's good for your employees. As a business owner, you already know the value of video and how it can help your business grow. But if you do not have an in-house creative team or a production crew, the most logical place to turn is to your employees. This form of INSOURCING is invaluable, not only for the content your staff will generate, but for the morale boosting qualities inherent in an exercise that empowers employees to take control. EGV Boosts Employee Morale EGV can be magical for your team. Not only will it encourage your

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August 15, 2014 In They like me, they really really like me By DigitalShoebox

Two Videographers walk into a bar…

People say you can't trust anything you read or anyone you meet on the Internet. I'm calling BS. For the last 3 years, I've been engaging in social media conversations with Carole Parsons of SugarCMedia. We've lived in neighbouring towns, shared a lot of the same friends (most of whom we've met through social media) and attended some of the same events. For one reason or another, our paths just never crossed in real life. This week, Carole came to Calgary, and I made damn sure I cleared my schedule so we could finally meet. There are not a lot of female video

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December 11, 2013 In The Business of Video, Video Ideas, Video Marketing Tips By DigitalShoebox

Crowdfunding: The Good, the Bad, and the Ugly

Last month, I had the amazing opportunity to be involved in an exciting crowdfunding project as the producer, videographer and editor for the Kids Photography Academy Kickstarter campaign video. If you haven't heard of crowdfunding, or how it can be a catalyst for launching your business to the next level, you can read more about it at MPowered Marketing. I also had some tips to add on my own blog post about crowdfunding. Now that the campaign is over, I want to share the success story and some other campaigns that didn't quite make it. THE GOOD With a little more than a week left,

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