Title Image

business video Tag

Building a smart video strategy

If you've made the decision to start including video in your marketing plan, then you are already on the right track. But how do you know what kind of video to create?  What will bring the customers to you?  What will resonate with the clients you are trying to attract? How can you get inside your clients' minds? It might sound tricky, but you already know what appeals to your ideal client when it comes to video. Just examine your own video viewing behaviour. When potential customers are viewing a video, a number of considerations pass through their minds: How long is the video? People

4

Lights! Camera! Action! Cut!

We have two principal mandates here at ChicFlicks. 1) Making professional video affordable for small to medium businesses. 2) Deliberately taking the stress out of your video shoot. The beauty of being a video editor is that I can see a great story unfolding before my eyes in a non-linear fashion.  What that really means is that I can see how clip 4 will be great when accompanied by clip 183. But it also means that I am privy to every cuss word, every messed up line, and every unguarded moment.  I may be a bit of a devil's advocate though, since I

2