Calgary videography Tag

How to match video content to marketing goals

Before diving into video creation, know the purpose of your video. We are all guilty of making the same mistake: we know we need video to help our business grow, so we just create whatever we can to build our presence. The problem with this scenario is that video with no guided purpose is a waste of time and money. If you don't know what your video is supposed to do for your business, your potential clients won't have any idea either. Your video content needs to be a part of your bigger picture marketing goals. Set your goals for video and make...

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Two Videographers walk into a bar…

People say you can't trust anything you read or anyone you meet on the Internet. I'm calling BS. For the last 3 years, I've been engaging in social media conversations with Carole Parsons of SugarCMedia. We've lived in neighbouring towns, shared a lot of the same friends (most of whom we've met through social media) and attended some of the same events. For one reason or another, our paths just never crossed in real life. This week, Carole came to Calgary, and I made damn sure I cleared my schedule so we could finally meet. There are not a lot of female video...

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Welcoming visitors with a home page video

Having a video on your home page is a wonderful way to greet potential clients. Sending an email to a faceless entity is not very welcoming; a video lets people see who you are and forms an instant connection. A video that includes a call to action and a brief introduction to the services offered encourages visitors to your website to click through to your other pages. Not sure how to proceed or what to say? ChicFlicks offers scripting services as an add-on to our affordable video production options. ...

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Building a smart video strategy

If you've made the decision to start including video in your marketing plan, then you are already on the right track. But how do you know what kind of video to create?  What will bring the customers to you?  What will resonate with the clients you are trying to attract? How can you get inside your clients' minds? It might sound tricky, but you already know what appeals to your ideal client when it comes to video. Just examine your own video viewing behaviour. When potential customers are viewing a video, a number of considerations pass through their minds: How long is the video? People...

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Enhancing your crowdfunding campaign with video

Video can help your crowdfunding campaign stand out. Imagine you need funds for a new venture and you don't want to borrow from the bank. Imagine if you could get in on the ground floor of something awesome without taking any great risk. What if you could get complete strangers to invest in your idea? What if you could pledge some money and get something tangible in return? All that is possible through crowdfunding, the latest means to tap into social media and access a virtual bank. Crowdfunding has been around forever - remember knocking on doors to sell cookies or raffle...

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Flickering lights

When I was a kid in school, teachers used to flick the lights on and off to get our attention.  Nowadays, if the lights in a classroom flicker, I have every confidence that there would be a flurry of activity as students pull out their smartphones to check Twitter and Facebook for news of an approaching storm.  From millenials to babies born this year, it will be an enormous challenge to get the attention of this market.  These are kids who were born into technology -  it is the only way they find information, share news, and make purchasing decisions. This...

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