Calgary videography Tag

Loyalty isn’t just for dogs

When you need to buy some cheese, or some facial tissues or a quick pasta dinner, which companies come to mind first?  Every day, we make decisions about how to spend our money based on our brand perceptions. In Canada, we are more brand loyal than our American counterparts.  We like the brands we know and trust, the brands that deliver a level of quality and service that has remained consistent over the years.  We will spend a little more to ensure we give our kids the same gooey grilled cheese sandwich we had as kids, or to know that a...

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How video can define and build your brand

Video can make you, your product and your brand instantly recognizable. I think about video every single day. I think about the Sad Cat Diaries on YouTube. I think about my clients' completed videos. I think about the video sitting on one of four external hard drives waiting to be edited. I think about making better, branded videos all the time. It did not surprise me at all when I came across the perfect example of how branding your company using video can be THE DECIDING FACTOR for prospective clients. It happened so quickly and in the most unusual of places: Costco. A...

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The Pillars of your Brand

What determines your brand? There are some people that you meet to whom you are immediately drawn. It could be their personality, their wardrobe, their smile, or their joie de vivre that makes you feel comfortable or confident or just plain excited to be in their company. That is exactly what happens when you meet Andrea Jones from Jonesing for Leadership. Andrea walks into a room with an air of confidence and a self-assured smile on her face. You just feel compelled to engage in conversation and you won't be sorry when you do. Andrea is a great conversationalist with a strong...

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Who do you think you are?

For the entire month of September, I'll be sharing some insights into how you can take advantage of what you know and share your message through video. There's a buzzword that you've already heard and may find yourself wondering how it can apply to you and your business: BRANDING. If you've ever taken a marketing class, you know that branding is not a new concept. There are some heavy hitters in branding case studies: the Nike swoosh, the Target bulls eye, the Apple, um, apple, but branding how now been expanded to cover more than just an eye-catching vector. When it comes...

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You’ll Just Know

When you jump in with fear, you'll know if it's right.  We hear the saying all the time: when you meet the right person, you'll know. I thought I knew when I met my first husband. But now that it's all said and really done, I knew deep down we were not right for each other. When I met my second husband, I knew for sure that this was THE GUY! I know he knew it too when, on our very first date, I told him he was full of shit, and he laughed at me when he explained why there was a...

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