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February 6, 2017 In The Business of Video, Video Marketing Tips By DigitalShoebox

Video Marketing in the house

Is your business creating video for the right audience? We all know that video marketing is a critical tool for our businesses. YouTube continues to be the most popular platform, but Facebook has been gaining momentum and now has more video uploads than YouTube. Businesses of all sizes should be looking at where the marketing budgets are being spent; marketing departments need to seriously consider creating video campaigns; social media teams need to know what are the top video platforms. Video can be more than just a medium to reach new customers. Companies are now building in-house production teams with the goal of

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October 25, 2014 In They like me, they really really like me By DigitalShoebox

Small business week ends with just desserts

How I stirred things up at the end of small business week in Calgary Anyone who knows me, knows that I am a huge champion of small business. If you own a small to medium business, I will be your champion, your cheerleader and your supporter. I have spent the last 7 years teaching my kids the value of shopping small, and tonight, they got to witness that in practice. As part of the Calgary Chamber of Commerce's small business week events, I had the opportunity to visit Fiasco Gelato, tour their modest facility and taste some freshly made gelato and sorbetto. The energy

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January 8, 2014 In The Business of Video, Video Marketing Tips By DigitalShoebox

Excuse me, but where is the person I saw on YouTube?

When crafting your business video identity, there is one important message you need to convey: WHO ARE YOU? We hear a lot of buzz about being the most awesome YOU you can be, that nobody can be YOU better than you, that YOU are your brand. It is all true, and when it comes to video, you need to be the MOST AUTHENTIC YOU. If you want to create a persona for a video series, then come up with something that reflects your values. If you are fun and flirty, then your video should be light-hearted and fun. If you want to

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December 11, 2013 In The Business of Video, Video Ideas, Video Marketing Tips By DigitalShoebox

Crowdfunding: The Good, the Bad, and the Ugly

Last month, I had the amazing opportunity to be involved in an exciting crowdfunding project as the producer, videographer and editor for the Kids Photography Academy Kickstarter campaign video. If you haven't heard of crowdfunding, or how it can be a catalyst for launching your business to the next level, you can read more about it at MPowered Marketing. I also had some tips to add on my own blog post about crowdfunding. Now that the campaign is over, I want to share the success story and some other campaigns that didn't quite make it. THE GOOD With a little more than a week left,

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October 29, 2013 In The Business of Video, Video Ideas, Video Marketing Tips By DigitalShoebox

Enhancing your crowdfunding campaign with video

Video can help your crowdfunding campaign stand out. Imagine you need funds for a new venture and you don't want to borrow from the bank. Imagine if you could get in on the ground floor of something awesome without taking any great risk. What if you could get complete strangers to invest in your idea? What if you could pledge some money and get something tangible in return? All that is possible through crowdfunding, the latest means to tap into social media and access a virtual bank. Crowdfunding has been around forever - remember knocking on doors to sell cookies or raffle

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