ChicFlicks Tag

Lights! Camera! Action! Cut!

We have two principal mandates here at ChicFlicks. 1) Making professional video affordable for small to medium businesses. 2) Deliberately taking the stress out of your video shoot. The beauty of being a video editor is that I can see a great story unfolding before my eyes in a non-linear fashion.  What that really means is that I can see how clip 4 will be great when accompanied by clip 183. But it also means that I am privy to every cuss word, every messed up line, and every unguarded moment.  I may be a bit of a devil's advocate though, since I...

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How video can define and build your brand

Video can make you, your product and your brand instantly recognizable. I think about video every single day. I think about the Sad Cat Diaries on YouTube. I think about my clients' completed videos. I think about the video sitting on one of four external hard drives waiting to be edited. I think about making better, branded videos all the time. It did not surprise me at all when I came across the perfect example of how branding your company using video can be THE DECIDING FACTOR for prospective clients. It happened so quickly and in the most unusual of places: Costco. A...

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