digital strategy Tag

Starting with strategy: Why you need a plan for video marketing

Effective video starts with a plan It may be tempting to just create some video, throw it up on YouTube and wait for the people to come, but the reality is there are thousands of videos competing for views. Every business owner has heard the phrase "Say yes, then figure out the how".  While you can have success with that approach for basic business transactions, when it comes to video, you need to have a clear plan. You can't just wing it when it comes to video content. Planning extends beyond the scripts, the shoot location and what you're going to wear. You...

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Video production vs Video marketing – What’s the difference?

There is a defined difference between a video production company and a video marketing agency. You need to know which one you need.   Let me toot my own horn here, right from the start. ChicFlicks is a unique company, not just because of the name. We combine the skills of a video production company with the savvy of a video marketing agency in order to maximize your video spend. Here are the most important distinctions between a video production company and a video marketing agency. A video production company only focusses on the nuts and bolts of your video: The camera equipment The script ...

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