facebook Tag

https://digitalshoebox.ca/tasha-belix-live/

Video Marketing Case Study – Facebook Live Video

How a Facebook Live Strategy brought new business and awareness to Tasha Belix, child psychologist   The Rundown: Tasha Belix and I have been talking about video for a couple of years. I sent a proposal after our first meeting in 2015, but it died on the vine. Tasha, who was still building her signature program, B'Teen Girls, a groundbreaking program for girls ages 9-12, was not yet ready to take the plunge into video. Earlier this year, I ran into Tasha at an event, and she was enthusiastically asking me questions about Facebook Live. What did I know? Could I teach her...

3
0

The Top 3 Video Platforms for 2017

Once you've created video for your business, you need to know where to share it. You cannot be in business these days without having heard about how wonderful video can be for conversion. Everything you've heard is true: product videos can increase purchase intent by as much as 80%; home page videos can keep visitors on your website 2 minutes longer; about me videos can build immediate trust. You've done all the right things: gave your marketing department the go-ahead to add video to the mix, planned your content strategy and  hired a video production company. Your video is shot and edited...

1
0

Facebook Video: Do you know where your clients are?

If your clients are on Facebook, that's where you need to park your video. Last year, ChicFlicks created a video for Leadership Matters, highlighting one of the summer camps offered to children. We parked the video on YouTube and the company website. There was moderate traffic to both sites. With the growth of Facebook video, I advised my client to upload the video directly to that social media platform. Leadership Matters did just that, and made the decision to allocate a moderate budget to promoting the video. After less than a week, the view count is over 2,000. Considering the target market for the summer camps, using...

0
0
https://digitalshoebox.ca/tasha-belix-live/

Video Marketing Case Study – Facebook Video

How Canada Rail Vacations used Facebook to launch a video The Rundown: Since 1995, Canada Rail Vacations has been creating custom "trips of a lifetime" through the Canadian landscape. Their specialty is creating exciting rail vacations using the world-acclaimed Rocky Mountaineer train, a two-day, all daylight rail journey through Canada’s West and the Canadian Rockies. After hiring ChicFlicks to create 15 FAQ videos and a welcome video, Canada Rail Vacations was ready to move on to the next project. The rail travel company hired ChicFlicks to edit a Rocky Moutaineer video and customize it for use across various platforms. The video needed to combine sweeping...

1
0

Happy 10th Birthday Facebook! What is your Facebook age?

I ask the question since most of us were not early adopters. I first heard about The Facebook in 2006. At the time, I was coping in a new city with two babies under the age of 2 and I had only recently discovered parenting bulletin boards. I was way too busy and disoriented to even consider investing time in a new computer thing. That was the only way I knew how to term Facebook. "Social media platform" was not yet part of the lexicon. Bulletin boards and forums populated my mommyhood vernacular. I remember hearing about it on one of...

0
0