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July 31, 2018 In The Business of Video By DigitalShoebox

The value of Google My Business

Have you been using Google My Business? If not, you are missing out on the power of this valuable - and free - resource. I'll admit it, I was slow to the game with Google My Business, but mostly because I was still stinging from the wasted effort I put into Google +. I wanted to wait a while, see what would happen, how the platform would develop, and whether mapping a service-based business would bring people in the door, so to speak. The game changed when Google Maps updated to allow videos to be added to a Google Listing. I created a...

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September 21, 2017 In The Business of Video, Video Marketing Tips By DigitalShoebox

Making sense of YouTube analytics

Maybe it's just me, but I can get lost in analytics like a scrapbooker gets lost in Pinterest.   Don't get me wrong, it's not that I am a numbers geek. I get easily overwhelmed by too much information, especially when I can drill down into minutiae and play with parameters. I could easily spend hours trying to navigate through Google analytics and still only know what my most popular blog was last month. But it's a whole different story when it comes to YouTube analytics. The video-sharing platform makes is so simple to discover who is watching your videos, where they...

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March 5, 2014 In The Business of Video, Video Marketing Tips By DigitalShoebox

The benefits of working with a YouTube partner

I recently discovered that the ChicFlicks YouTube channel was awarded partner status. I wanted to throw a party, and have a special sign made, a la Ron Burgundy. But I quickly realized that being a YouTube partner doesn't automatically make you a big deal. It's what you do with the status that matters. That's right. STATUS MATTERS! Being a YouTube partner means I can brand my videos and take part in some revenue sharing. I can upload custom thumbnails and those annoying little ads will now be popping up on my videos. What it means for my clients, is more impressive.  Working with a YouTube partner puts...

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