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The value of Google My Business

Have you been using Google My Business? If not, you are missing out on the power of this valuable - and free - resource. I'll admit it, I was slow to the game with Google My Business, but mostly because I was still stinging from the wasted effort I put into Google +. I wanted to wait a while, see what would happen, how the platform would develop, and whether mapping a service-based business would bring people in the door, so to speak. The game changed when Google Maps updated to allow videos to be added to a Google Listing. I created a...

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Making sense of YouTube analytics

Maybe it's just me, but I can get lost in analytics like a scrapbooker gets lost in Pinterest.   Don't get me wrong, it's not that I am a numbers geek. I get easily overwhelmed by too much information, especially when I can drill down into minutiae and play with parameters. I could easily spend hours trying to navigate through Google analytics and still only know what my most popular blog was last month. But it's a whole different story when it comes to YouTube analytics. The video-sharing platform makes is so simple to discover who is watching your videos, where they...

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The benefits of working with a YouTube partner

I recently discovered that the ChicFlicks YouTube channel was awarded partner status. I wanted to throw a party, and have a special sign made, a la Ron Burgundy. But I quickly realized that being a YouTube partner doesn't automatically make you a big deal. It's what you do with the status that matters. That's right. STATUS MATTERS! Being a YouTube partner means I can brand my videos and take part in some revenue sharing. I can upload custom thumbnails and those annoying little ads will now be popping up on my videos. What it means for my clients, is more impressive.  Working with a YouTube partner puts...

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