marketing Tag

It’s never just a potato chip – A marketing story

I'm a sucker for anything new, especially in the CPG (consumer packaged goods) category. My 12-year-old son opened this container of Wavy Pringles and took some out. He handed one to me and I just stared at it for a minute, until I started smiling. You see a potato chip with ridges. I see a whole story. A young man is new to the Pringles production line, just starting his first full-time job. His job is repetitive and his mind wanders over the course of the day - planning the weekend, thinking about the love of his life, dreaming about the new car...

0
0

Playing with numbers

This post started off as a Facebook status update.  When I had to scroll up to see what I typed, I decided to transfer this into a blog post.   Here's a funny story: I was solicited by a major brand to test and blog about their product. After some emails and a really engaging phone conversation, I was feeling great energy. The rep said I was easy to talk to and had a really good grasp of the product and clearly was familiar with how to use the product. The phone call was followed up with an email asking me for...

0
0