Mayor Nenshi Tag

Building a smart video strategy

If you've made the decision to start including video in your marketing plan, then you are already on the right track. But how do you know what kind of video to create?  What will bring the customers to you?  What will resonate with the clients you are trying to attract? How can you get inside your clients' minds? It might sound tricky, but you already know what appeals to your ideal client when it comes to video. Just examine your own video viewing behaviour. When potential customers are viewing a video, a number of considerations pass through their minds: How long is the video? People...

4
0

The Great Calgary Flood of 2013

Watching the power of nature flood my city and favourite mountain retreat was not on my bucket list It has been a very trying 2 days.  I watched in disbelief as my beloved mountain retreat, Canmore, AB, was washed away.  I could not process the devastation and the destruction I was seeing in photos and on television. Then, High River started to feel the wrath of nature.  A 40-minute drive from my house, I was in High River recently to visit a close friend in the hospital. Then we started to feel the pinch in Calgary.  Lots of rain, storm sewers overflowing,...

0
0