social media Tag

Video & Millennials: Marketing to a visual generation

Millennials are quickly becoming the decision makers for B2B transactions As they forge ahead in their career paths, 73% of millennials are involved in directing the product or service purchases at their companies. Millennials are being trusted with making decisions for everything from paper clips to professional services. A recent study from marketing firm Sacunas examined the buying habits of millennials in a B2B context and their findings confirmed that this digitally savvy demographic makes purchasing decisions based on discovery from search engines, vendor websites and social media. Having grown up with technology at their fingertips, millennials turn to digital channels in the initial...

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Happy 10th Birthday Facebook! What is your Facebook age?

I ask the question since most of us were not early adopters. I first heard about The Facebook in 2006. At the time, I was coping in a new city with two babies under the age of 2 and I had only recently discovered parenting bulletin boards. I was way too busy and disoriented to even consider investing time in a new computer thing. That was the only way I knew how to term Facebook. "Social media platform" was not yet part of the lexicon. Bulletin boards and forums populated my mommyhood vernacular. I remember hearing about it on one of...

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