video for business calgary Tag

Welcoming visitors with a home page video

Having a video on your home page is a wonderful way to greet potential clients. Sending an email to a faceless entity is not very welcoming; a video lets people see who you are and forms an instant connection. A video that includes a call to action and a brief introduction to the services offered encourages visitors to your website to click through to your other pages. Not sure how to proceed or what to say? ChicFlicks offers scripting services as an add-on to our affordable video production options. ...

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Building a smart video strategy

If you've made the decision to start including video in your marketing plan, then you are already on the right track. But how do you know what kind of video to create?  What will bring the customers to you?  What will resonate with the clients you are trying to attract? How can you get inside your clients' minds? It might sound tricky, but you already know what appeals to your ideal client when it comes to video. Just examine your own video viewing behaviour. When potential customers are viewing a video, a number of considerations pass through their minds: How long is the video? People...

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Flickering lights

When I was a kid in school, teachers used to flick the lights on and off to get our attention.  Nowadays, if the lights in a classroom flicker, I have every confidence that there would be a flurry of activity as students pull out their smartphones to check Twitter and Facebook for news of an approaching storm.  From millenials to babies born this year, it will be an enormous challenge to get the attention of this market.  These are kids who were born into technology -  it is the only way they find information, share news, and make purchasing decisions. This...

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How video can define and build your brand

Video can make you, your product and your brand instantly recognizable. I think about video every single day. I think about the Sad Cat Diaries on YouTube. I think about my clients' completed videos. I think about the video sitting on one of four external hard drives waiting to be edited. I think about making better, branded videos all the time. It did not surprise me at all when I came across the perfect example of how branding your company using video can be THE DECIDING FACTOR for prospective clients. It happened so quickly and in the most unusual of places: Costco. A...

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You’ll Just Know

When you jump in with fear, you'll know if it's right.  We hear the saying all the time: when you meet the right person, you'll know. I thought I knew when I met my first husband. But now that it's all said and really done, I knew deep down we were not right for each other. When I met my second husband, I knew for sure that this was THE GUY! I know he knew it too when, on our very first date, I told him he was full of shit, and he laughed at me when he explained why there was a...

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