video for business Tag

October 11, 2016 In The Business of Video, They like me, they really really like me By DigitalShoebox

9 steps I took to get over the fear of being in front of the camera

Let's face it - most of us are not meant to have a career in front of the lens, but that doesn't mean you should never step in front of the camera. When I launched ChicFlicks, I was pissed off. I was tired of my fellow female business owners feeling inadequate and afraid to get in front of the camera. Without fail, every one of them worried about their weight, or hair, or makeup, or sounding stupid. Without fail, every one of them launched a business that was successful, that created income, that helped other people. This was a huge disconnect. And I was...

January 8, 2014 In The Business of Video, Video Marketing Tips By DigitalShoebox

Excuse me, but where is the person I saw on YouTube?

When crafting your business video identity, there is one important message you need to convey: WHO ARE YOU? We hear a lot of buzz about being the most awesome YOU you can be, that nobody can be YOU better than you, that YOU are your brand. It is all true, and when it comes to video, you need to be the MOST AUTHENTIC YOU. If you want to create a persona for a video series, then come up with something that reflects your values. If you are fun and flirty, then your video should be light-hearted and fun. If you want to...

November 13, 2013 In Portfolio By DigitalShoebox

Kickstarter Crowdfunding Video: Kids Photography Academy

Adding video makes for a more shareable and successful crowdfunding campaign. Kids Academy Photography hired ChicFlicks to produce the Kickstarter video and all the lessons in the series....

October 16, 2013 In The Business of Video, Video Marketing Tips By DigitalShoebox

Flickering lights

When I was a kid in school, teachers used to flick the lights on and off to get our attention. Nowadays, if the lights in a classroom flicker, I have every confidence that there would be a flurry of activity as students pull out their smartphones to check Twitter and Facebook for news of an approaching storm. From millenials to babies born this year, it will be an enormous challenge to get the attention of this market. These are kids who were born into technology - it is the only way they find information, share news, and make purchasing decisions. This...

September 25, 2013 In Social Video, Video Ideas, Video Marketing Tips By DigitalShoebox

Loyalty isn’t just for dogs

When you need to buy some cheese, or some facial tissues or a quick pasta dinner, which companies come to mind first? Every day, we make decisions about how to spend our money based on our brand perceptions. In Canada, we are more brand loyal than our American counterparts. We like the brands we know and trust, the brands that deliver a level of quality and service that has remained consistent over the years. We will spend a little more to ensure we give our kids the same gooey grilled cheese sandwich we had as kids, or to know that a...

September 17, 2013 In The Business of Video, Video Marketing Tips By DigitalShoebox

How video can define and build your brand

Video can make you, your product and your brand instantly recognizable. I think about video every single day. I think about the Sad Cat Diaries on YouTube. I think about my clients' completed videos. I think about the video sitting on one of four external hard drives waiting to be edited. I think about making better, branded videos all the time. It did not surprise me at all when I came across the perfect example of how branding your company using video can be THE DECIDING FACTOR for prospective clients. It happened so quickly and in the most unusual of places: Costco. A...

September 11, 2013 In The Business of Video, Video Marketing Tips By DigitalShoebox

The Pillars of your Brand

What determines your brand? There are some people that you meet to whom you are immediately drawn. It could be their personality, their wardrobe, their smile, or their joie de vivre that makes you feel comfortable or confident or just plain excited to be in their company. That is exactly what happens when you meet Andrea Jones from Jonesing for Leadership. Andrea walks into a room with an air of confidence and a self-assured smile on her face. You just feel compelled to engage in conversation and you won't be sorry when you do. Andrea is a great conversationalist with a strong...

September 4, 2013 In They like me, they really really like me By DigitalShoebox

Who do you think you are?

For the entire month of September, I'll be sharing some insights into how you can take advantage of what you know and share your message through video. There's a buzzword that you've already heard and may find yourself wondering how it can apply to you and your business: BRANDING. If you've ever taken a marketing class, you know that branding is not a new concept. There are some heavy hitters in branding case studies: the Nike swoosh, the Target bulls eye, the Apple, um, apple, but branding how now been expanded to cover more than just an eye-catching vector. When it comes...