video marketing Tag

On-Demand Discovery

It's not that long ago that settling down in front of the television to watch your favourite program was as natural as eating breakfast. When I was a kid, every Saturday night my mom and I would sit on the couch, TV tables set up, Swanson frozen dinners fresh out of the oven, to watch The Love Boat. It was one hour of family time, a ritual that lasted for almost a decade. Fifteen years later, I repeated the ritual with my best friend on Thursday nights to watch friends, Frasier, and ER. Instead of dinner, we shared chips and

July 5, 2019 In The Business of Video, Video Marketing Tips By DigitalShoebox

Starting with strategy: Why you need a plan for video marketing

Effective video starts with a plan It may be tempting to just create some video, throw it up on YouTube and wait for the people to come, but the reality is there are thousands of videos competing for views. Every business owner has heard the phrase "Say yes, then figure out the how". While you can have success with that approach for basic business transactions, when it comes to video, you need to have a clear plan. You can't just wing it when it comes to video content. Planning extends beyond the scripts, the shoot location and what you're going to wear. You

February 22, 2019 In The Business of Video By DigitalShoebox

How to a leverage a speaker reel, even if you never take the mic again

A speaker reel is an important part of any marketing plan, even if you have zero aspirations of being in the spotlight. Over the last couple of years, I've watched business owners take their first trepidatious steps to the microphone, swallow back their fear, force out a breath of anxiety and just go. They've told their stories, spread their philosophies, and shared their knowledge. I'm no stranger to the microphone myself, especially since I turned my camera lens on myself more than 7 years ago. It was an uncomfortable experience, but after the first half dozen or so, it just stopped

July 31, 2018 In The Business of Video By DigitalShoebox

The value of Google My Business

Have you been using Google My Business? If not, you are missing out on the power of this valuable - and free - resource. I'll admit it, I was slow to the game with Google My Business, but mostly because I was still stinging from the wasted effort I put into Google +. I wanted to wait a while, see what would happen, how the platform would develop, and whether mapping a service-based business would bring people in the door, so to speak. The game changed when Google Maps updated to allow videos to be added to a Google Listing. I created a

February 6, 2017 In The Business of Video, Video Marketing Tips By DigitalShoebox

Video Marketing in the house

Is your business creating video for the right audience? We all know that video marketing is a critical tool for our businesses. YouTube continues to be the most popular platform, but Facebook has been gaining momentum and now has more video uploads than YouTube. Businesses of all sizes should be looking at where the marketing budgets are being spent; marketing departments need to seriously consider creating video campaigns; social media teams need to know what are the top video platforms. Video can be more than just a medium to reach new customers. Companies are now building in-house production teams with the goal of

January 30, 2017 In The Business of Video, Video Marketing Tips By DigitalShoebox

Video production vs Video marketing – What’s the difference?

There is a defined difference between a video production company and a video marketing agency. You need to know which one you need. Let me toot my own horn here, right from the start. ChicFlicks is a unique company, not just because of the name. We combine the skills of a video production company with the savvy of a video marketing agency in order to maximize your video spend. Here are the most important distinctions between a video production company and a video marketing agency. A video production company only focusses on the nuts and bolts of your video: The camera equipment The script

November 17, 2016 In Social Video, Video Marketing Tips By DigitalShoebox

The Top 3 Video Platforms for 2017

Once you've created video for your business, you need to know where to share it. You cannot be in business these days without having heard about how wonderful video can be for conversion. Everything you've heard is true: product videos can increase purchase intent by as much as 80%; home page videos can keep visitors on your website 2 minutes longer; about me videos can build immediate trust. You've done all the right things: gave your marketing department the go-ahead to add video to the mix, planned your content strategy and hired a video production company. Your video is shot and edited

October 11, 2016 In The Business of Video, They like me, they really really like me By DigitalShoebox

9 steps I took to get over the fear of being in front of the camera

Let's face it - most of us are not meant to have a career in front of the lens, but that doesn't mean you should never step in front of the camera. When I launched ChicFlicks, I was pissed off. I was tired of my fellow female business owners feeling inadequate and afraid to get in front of the camera. Without fail, every one of them worried about their weight, or hair, or makeup, or sounding stupid. Without fail, every one of them launched a business that was successful, that created income, that helped other people. This was a huge disconnect. And I was

August 2, 2016 In The Business of Video, Video Ideas By DigitalShoebox

Want your profile to stand out? Add animation.

Animated video continues to grow in popularity Over the last year, ChicFlicks has seen a tremendous rise in requests for animated video. Creators love animated video because it allows us to remove the limits of live video and really flex our imaginations. Clients love it because it is easily digestible, highly shareable and can give you an edge over your competitors. On a psychological level, animations appeal to many senses because they are a mixture of sound, vision, movement, colours and text. That is why, as kids, we found Saturday morning cartoons so captivating: our brains respond well to the mix of visual and