video marketing Tag

Reaching your audience with animated video

Using animated video, you can create a hub of video content without ever stepping in front of the camera   Over the last year, Chicflicks has seen an increase in the demand for animated video. The applications have been as varied as the custom characters we create. Our clients have reached out, searching for an interesting way to stand out from their competitors. Chicflicks is currently in the midst of creating a 10-video animated series for Nusite, a Toronto-based basement waterproofing and underpinning company. The first video introduced the company, and within a month,  the video had more than 23,000 views.  Part of the...

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Video & Millennials: Marketing to a visual generation

Millennials are quickly becoming the decision makers for B2B transactions As they forge ahead in their career paths, 73% of millennials are involved in directing the product or service purchases at their companies. Millennials are being trusted with making decisions for everything from paper clips to professional services. A recent study from marketing firm Sacunas examined the buying habits of millennials in a B2B context and their findings confirmed that this digitally savvy demographic makes purchasing decisions based on discovery from search engines, vendor websites and social media. Having grown up with technology at their fingertips, millennials turn to digital channels in the initial...

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Employee Generated Video Content

Employee Generated Video (EGV) isn't just good for business. It's good for your employees. As a business owner, you already know the value of video and how it can help your business grow. But if you do not have an in-house creative team or a production crew, the most logical place to turn is to your employees. This form of INSOURCING is invaluable, not only for the content your staff will generate, but for the morale boosting qualities inherent in an exercise that empowers employees to take control. EGV Boosts Employee Morale EGV can be magical for your team. Not only will it encourage your...

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Facebook Video: Do you know where your clients are?

If your clients are on Facebook, that's where you need to park your video. Last year, ChicFlicks created a video for Leadership Matters, highlighting one of the summer camps offered to children. We parked the video on YouTube and the company website. There was moderate traffic to both sites. With the growth of Facebook video, I advised my client to upload the video directly to that social media platform. Leadership Matters did just that, and made the decision to allocate a moderate budget to promoting the video. After less than a week, the view count is over 2,000. Considering the target market for the summer camps, using...

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https://digitalshoebox.ca/tasha-belix-live/

Video Marketing Case Study – Facebook Video

How Canada Rail Vacations used Facebook to launch a video The Rundown: Since 1995, Canada Rail Vacations has been creating custom "trips of a lifetime" through the Canadian landscape. Their specialty is creating exciting rail vacations using the world-acclaimed Rocky Mountaineer train, a two-day, all daylight rail journey through Canada’s West and the Canadian Rockies. After hiring ChicFlicks to create 15 FAQ videos and a welcome video, Canada Rail Vacations was ready to move on to the next project. The rail travel company hired ChicFlicks to edit a Rocky Moutaineer video and customize it for use across various platforms. The video needed to combine sweeping...

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5 ways to convince your boss the company needs video

This past weekend, I had the good fortune to be the lead instructor in a video editing course for Ladies Learning Code and The Chic Geek. The class had all kinds of participants: people who were given the task of editing decades of family video, people who want to create simple videos for use at trade shows, and plenty of marketing professionals who recognize that video is now an essential tool for any business. Even though the marketing department knows how video impacts a business, it can still be a tough sell to the boss. Here are 5 arguments you can make...

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Two Videographers walk into a bar…

People say you can't trust anything you read or anyone you meet on the Internet. I'm calling BS. For the last 3 years, I've been engaging in social media conversations with Carole Parsons of SugarCMedia. We've lived in neighbouring towns, shared a lot of the same friends (most of whom we've met through social media) and attended some of the same events. For one reason or another, our paths just never crossed in real life. This week, Carole came to Calgary, and I made damn sure I cleared my schedule so we could finally meet. There are not a lot of female video...

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Excuse me, but where is the person I saw on YouTube?

When crafting your business video identity, there is one important message you need to convey: WHO ARE YOU? We hear a lot of buzz about being the most awesome YOU you can be, that nobody can be YOU better than you, that YOU are your brand. It is all true, and when it comes to video, you need to be the MOST AUTHENTIC YOU. If you want to create a persona for a video series, then come up with something that reflects your values. If you are fun and flirty, then your video should be light-hearted and fun. If you want to...

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Building a smart video strategy

If you've made the decision to start including video in your marketing plan, then you are already on the right track. But how do you know what kind of video to create?  What will bring the customers to you?  What will resonate with the clients you are trying to attract? How can you get inside your clients' minds? It might sound tricky, but you already know what appeals to your ideal client when it comes to video. Just examine your own video viewing behaviour. When potential customers are viewing a video, a number of considerations pass through their minds: How long is the video? People...

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