video production Tag

THROUGH MY LENS: HOW I ACCIDENTALLY BECAME A TV HOST AT 50

I virtually met the author of this story, Carole Parsons Schafer, in 2011, through Twitter. We did not meet IRL until 2014, when she came to Calgary to visit family. Carole exudes energy and fun from the moment you meet her. It came as no surprise to me when she landed an ideal gig as the host of a local fitness program. That's the crazy thing about life: you never know where your journey will take you. Here's Carole's story.   At the age of 50 there’s not much that I thought scared me. But this past summer, I found myself staring down...

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Video production vs Video marketing – What’s the difference?

There is a defined difference between a video production company and a video marketing agency. You need to know which one you need.   Let me toot my own horn here, right from the start. ChicFlicks is a unique company, not just because of the name. We combine the skills of a video production company with the savvy of a video marketing agency in order to maximize your video spend. Here are the most important distinctions between a video production company and a video marketing agency. A video production company only focusses on the nuts and bolts of your video: The camera equipment The script ...

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How to be an almost pro video editor without pricey software

YouTube has been rolling out features you didn't even know existed As the number 2 search engine, and still the most popular source for video, YouTube has value for any business owner. The platform is more than just a player, or the place to learn how to change a flat tire. Over the last few years, and especially in the last 18 months, while everyone has been watching video metrics on Facebook (myself included), YouTube has been adding stellar features to the platform that have gone un-noticed. Unless you are already a YouTube video creator (which I am) and have been...

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The stories I never knew

What's your family story?   My maternal grandfather died when I was 11. I don't have a lot of memories around spending time with him. I used to go to my grandparent's apartment - and then condo  - every Friday after school to celebrate the Sabbath. I would get to their place just in time to watch The Price is Right with my grandfather in his room. Yes, they each had their own bedroom. As a child, I didn't think twice about that setup. It was only after he was gone and the room sat untouched that I thought it was odd for married...

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5 ways to convince your boss the company needs video

This past weekend, I had the good fortune to be the lead instructor in a video editing course for Ladies Learning Code and The Chic Geek. The class had all kinds of participants: people who were given the task of editing decades of family video, people who want to create simple videos for use at trade shows, and plenty of marketing professionals who recognize that video is now an essential tool for any business. Even though the marketing department knows how video impacts a business, it can still be a tough sell to the boss. Here are 5 arguments you can make...

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