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June 9, 2021 In Social Video, The Business of Video, Video Marketing Tips By DigitalShoebox

On-Demand Discovery

It's not that long ago that settling down in front of the television to watch your favourite program was as natural as eating breakfast. When I was a kid, every Saturday night my mom and I would sit on the couch, TV tables set up, Swanson frozen dinners fresh out of the oven, to watch The Love Boat. It was one hour of family time, a ritual that lasted for almost a decade. Fifteen years later, I repeated the ritual with my best friend on Thursday nights to watch friends, Frasier, and ER. Instead of dinner, we shared chips and

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September 21, 2017 In The Business of Video, Video Marketing Tips By DigitalShoebox

Making sense of YouTube analytics

Maybe it's just me, but I can get lost in analytics like a scrapbooker gets lost in Pinterest.   Don't get me wrong, it's not that I am a numbers geek. I get easily overwhelmed by too much information, especially when I can drill down into minutiae and play with parameters. I could easily spend hours trying to navigate through Google analytics and still only know what my most popular blog was last month. But it's a whole different story when it comes to YouTube analytics. The video-sharing platform makes is so simple to discover who is watching your videos, where they

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https://digitalshoebox.ca/tasha-belix-live/
June 23, 2017 In Social Video, Video Marketing Tips By DigitalShoebox

Video Marketing Case Study – Facebook Live Video

How a Facebook Live Strategy brought new business and awareness to Tasha Belix, child psychologist   The Rundown: Tasha Belix and I have been talking about video for a couple of years. I sent a proposal after our first meeting in 2015, but it died on the vine. Tasha, who was still building her signature program, B'Teen Girls, a groundbreaking program for girls ages 9-12, was not yet ready to take the plunge into video. Earlier this year, I ran into Tasha at an event, and she was enthusiastically asking me questions about Facebook Live. What did I know? Could I teach her

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November 17, 2016 In Social Video, Video Marketing Tips By DigitalShoebox

The Top 3 Video Platforms for 2017

Once you've created video for your business, you need to know where to share it. You cannot be in business these days without having heard about how wonderful video can be for conversion. Everything you've heard is true: product videos can increase purchase intent by as much as 80%; home page videos can keep visitors on your website 2 minutes longer; about me videos can build immediate trust. You've done all the right things: gave your marketing department the go-ahead to add video to the mix, planned your content strategy and  hired a video production company. Your video is shot and edited

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March 16, 2016 In The Business of Video By DigitalShoebox

How to be an almost pro video editor without pricey software

YouTube has been rolling out features you didn't even know existed As the number 2 search engine, and still the most popular source for video, YouTube has value for any business owner. The platform is more than just a player, or the place to learn how to change a flat tire. Over the last few years, and especially in the last 18 months, while everyone has been watching video metrics on Facebook (myself included), YouTube has been adding stellar features to the platform that have gone un-noticed. Unless you are already a YouTube video creator (which I am) and have been

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https://digitalshoebox.ca/tasha-belix-live/
January 22, 2015 In Social Video, Video Marketing Tips By DigitalShoebox

Video Marketing Case Study – Facebook Video

How Canada Rail Vacations used Facebook to launch a video The Rundown: Since 1995, Canada Rail Vacations has been creating custom "trips of a lifetime" through the Canadian landscape. Their specialty is creating exciting rail vacations using the world-acclaimed Rocky Mountaineer train, a two-day, all daylight rail journey through Canada’s West and the Canadian Rockies. After hiring ChicFlicks to create 15 FAQ videos and a welcome video, Canada Rail Vacations was ready to move on to the next project. The rail travel company hired ChicFlicks to edit a Rocky Moutaineer video and customize it for use across various platforms. The video needed to combine sweeping

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March 5, 2014 In The Business of Video, Video Marketing Tips By DigitalShoebox

The benefits of working with a YouTube partner

I recently discovered that the ChicFlicks YouTube channel was awarded partner status. I wanted to throw a party, and have a special sign made, a la Ron Burgundy. But I quickly realized that being a YouTube partner doesn't automatically make you a big deal. It's what you do with the status that matters. That's right. STATUS MATTERS! Being a YouTube partner means I can brand my videos and take part in some revenue sharing. I can upload custom thumbnails and those annoying little ads will now be popping up on my videos. What it means for my clients, is more impressive.  Working with a YouTube partner puts

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January 8, 2014 In The Business of Video, Video Marketing Tips By DigitalShoebox

Excuse me, but where is the person I saw on YouTube?

When crafting your business video identity, there is one important message you need to convey: WHO ARE YOU? We hear a lot of buzz about being the most awesome YOU you can be, that nobody can be YOU better than you, that YOU are your brand. It is all true, and when it comes to video, you need to be the MOST AUTHENTIC YOU. If you want to create a persona for a video series, then come up with something that reflects your values. If you are fun and flirty, then your video should be light-hearted and fun. If you want to

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