NEW SERIES: Through My Lens – Stories of how video impacts your business
A brand new series that gives my clients the spotlight to share how video made an impact, professionally or personally.
While I am a fan of case studies, a number of my clients are in highly competitive fields and are reluctant to share their marketing strategies with the world at large. I can totally respect that since most people don’t want to read a lengthy case study anyways.
The format of Through My Lens (#throughmylens) will be fluid. Sometimes the story will be in-depth and lengthy. Other posts will be brief and presented in a list format. What I want you to see is that video can have an impact, regardless of the size of your business.
But enough from me. This month, I’d like to introduce you to Giuliana Melo.
I met Giuliana on a video shoot more than a year ago. Her personality is magnetic. She is kind and warm and you just want to hug her. I was immediately captured by her smile. I encountered Giuliana again two months later at an event I was filming. This time, I was able to really capture her smile on video for a testimonial.
Giuliana is one of the most positive people I know. She views every challenge as a blessing in disguise. After a journey through cancer, Giuliana was inspired to get in touch with her spiritual side. She is a deep believer in her faith and in the divine and she brings that energy to the table in her healing practice. “Every day may not be good, but there is good in every day!” If only we could all walk through life remembering this.
Here, through her lens, is Giuliana’s experience with video.
“Last year I was blessed to have met Dana. She invited me into her Facebook group, the Daily Video Challenge. I can’t tell you how much this group did for me. Video has had a profound affect on my business and me.”
- I have been able to explain who I am and what I do.
- I have attracted new clients.
- I am able to announce new certifications and services.
- I can educate clients in LIVE video on Facebook.
- Share messages from the angels.
- It helps build confidence for me and my clients.
- Increases my exposure.
- Builds trust.
- Allows me to be seen, heard and validated.
- I have been able to build a following.